Cards for Cash

The Overview

This new card cash app will supply a trustworthy platform where people can come to buy and sell gift cards quick and easy so they can get the cash they need or more for their money to the best stores.

The Context & Challenge

Many people receive gift cards, but are restricted to the one store the gift card is for. This app will help solve this issue around gift cards by giving people the opportunity to exchange it for cash so that gift cards can actually be used by people instead of sitting in a wallet

The Process & Insight

This app idea stemmed from me having too many gift cards that have not been used in years and could actually be used if they were cash. Furthermore, this app will not only have a sell option but a buy option too. People who sell their gift cards will sell it for cash at a cheaper price. This will entice people to use the app to buy gift cards because they will have access to get more for their money. This app will mostly benefit people who need extra cash flow like students or people who are frugal with money.

The Solution

The website for this app will be very simple because it is centred around the buying and selling of gift cards. This is a Canadian based platform, which keeps the process simple in terms of currency, keeping the cards for Canadian stores, and help people better interact on the social platform. There will be minimal text and instead will focus around using visuals to guide people through the process of buying and selling.

The Results

It is important that this type of app has social trust because people will only use an app that deals with money if they can trust it. Therefore, the layout will consist of having trustworthy social icons that will lead them to a social page of many people who use the app can interact. There will also be a testimonial link where people can read and write reviews.