Political polarization may result from conflicting desires

Those people who received desirable evidence — polls suggesting that their preferred candidate was going to win — took note and incorporated the information into their subsequent belief about which candidate was most likely to win the election. In contrast, those people who received undesirable evidence barely changed their belief about which candidate was most likely to win.

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Our study suggests that political belief polarization may emerge because of peoples’ conflicting desires, not their conflicting beliefs per se. This is rather troubling, as it implies that even if we were to escape from our political echo chambers, it wouldn’t help much. Short of changing what people want to believe, we must find other ways to unify our perceptions of reality.

From https://www.nytimes.com/2017/05/27/opinion/sunday/youre-not-going-to-change-your-mind.html