“Is Extended-Reality Advertising Set To Disrupt How Brands Engage With Consumers?”
Trivver Founder and CEO, Joel LaMontagne, recently took part in a webinar hosted by Coresight Research; the conversation was written up on Forbes NewTech blog! We here at Trivver are so excited about this feature and the ability to share the webinar’s Q&A with the world.
Joel and host Deborah Weinswig had a great discussion centered around the future of programmatic 3D/VR/AR/MR advertising. Answers covered the market for extended reality (XR), Trivver’s technology to advertise in an XR environment, and much more!
In this webinar, Joel shared Trivver’s origin story — “Trivver started as a video game that allowed for objects to be switched in and out. Now, it provides two basic functions: It helps online users get the best experience possible and it provides software developers an efficient way to monetize their creative work. I saw an untapped opportunity with the rise of XR to offer developers a seamless, unobtrusive way to deliver meaningful, 3D-branded content to online users. That vision is what drives Trivver’s people and technology.” Be sure to visit the Forbes article via the link above and read the full conversation.
Many thanks to Deborah Weinswig and Coresight Research for hosting!
