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Official Release of the New TRON Mascot — TRON-BULL

2020 has been a year full of ups and downs for the industry, with the COVID-19 pandemic dealing a heavy blow to the global economy. In effort to bring hope and encouragement to the industry as well as injecting a fresh sense of vitality to the TRON brand, TRON launches the new TRON mascot: TRON-BULL.

Design Background:

The core design of TRON-BULL was inspired by the resemblance between the letter T in TRON and the horn of a bull.

The three lines that form the symbol T in TRON’s logo can extend infinitely in space and shape, a symbolic extension of the TRON brand, and is a key element in the TRON-BULL design concept and becoming a distinct visual Supersign.

Behind the TRON-BULL

TRON-BULL has a mosaic of four stories set in the forest, moon, desert and science fiction, each of which symbolizes an adventure in a different world. Together, they piece a complete adventurous story and we believe that everyone can relate to.

Behind the TRON-BULL is a mosaic of four adventure stories set in the rainforest, moon, desert and a cyberpunk universe, each of which symbolizes its own unique adventure for the mascot.

Together, the series becomes an epic adventure story we believe everyone can find inspiration, or their own adventure, in.

Rainforest: One day in the modern world, an unknown object lands on earth. TRON-BULL sets off on an arduous journey and discovers TRX, a token heralding an upcoming revolution.

Desert: TRON-BULL has dreamt for a celestial adventure, and finally sets off to the desert with its TRX to test the token’s powers, but accidentally loses it along the way…

The Moon: TRON-BULL recovers its lost TRX, but also discovers a mysterious link between TRX and the moon, and embarks on another epic adventure.

Cyberpunk: After landing on the moon, TRON-BULL uncovers a futuristic city with the guidance of TRX and begins another marvelous journey of adventure and discovery.


Against the backdrop of TRON’s comprehensive ecosystem and diverse communities all over the world, the TRON-BULL emojis will enormously increase the bond between TRON and its users, offering the global TRON community an opportunity to discover a more creative insight to the TRON brand.

TRON-BULL Merchandise

Based on the TRON-BULL design visuals, the TRON team has also launched a TRON-BULL gift box. The core concept behind the gift box is ‘Explore the Future’, with merch items and packaging aesthetics and structure inspired by futuristic elements and made to resemble the surface, color, and light of the moon.


The official release of TRON’s new mascot — TRON-BULL heralds a new phase of development: TRON is the future, unlimited.

TRON’s mission is to ‘Decentralize the Web’, and to lead the continuous evolvement of blockchain. TRON’s ultimate vision is to become the most reliable next-generation financial infrastructure for mankind. With the release of TRON-BULL, TRON’s mission now gains new symbolic meaning.

About TRON

TRON is committed to promoting the decentralization of the Internet and is dedicated to building the infrastructure for a decentralized Internet.The TRON Protocol, one of the largest blockchain-based decentralized operating systems in the world, offers scalable, high-availability, and high-throughput support that serves as the foundation for all decentralized applications in the TRON ecosystem.The Protocol also uses an innovative, pluggable smart contract platform to improve compatibility with Ethereum smart contracts.

On July 24, 2018, TRON acquired BitTorrent Inc., an internet technology company based in San Francisco. The distributed technology designed by BitTorrent Inc. is smart and highly scalable, and keeps creators and consumers in control of their content and data. Over 170 million people use BitTorrent products every month. BitTorrent Inc.’s protocol delivers 40% of the world’s Internet traffic every day.




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