A Winning Strategy for Tinder Startups

The Right Business Plan to Go Tinder

While there is quite a loud noise to be the next Tinder in the Online Dating Arena, there are a lot of standards that Tinder have already set for the business to ace the dating game:

Percentage of Paid Users

Who You Should Target for a Dating Application Like Tinder?

How Extensively are the Paid Features Used in the Applications?

Dating and the Device Preferences

For Which Devices Should be Developed?

To start with, Tinder today is popular amongst two types of people.

· The Date Seekers

· The Business Personas

And since you are here, I can tell you fall in the second category. But trust me, you are not the only one who wants to thrive into the vast arena of Tinder, there are millions out there trying to be like Tinder.

How are you going to make your dating app go unique?

It’s simple.

And we will tell you how.

“The contenders tell you a lot more about yourself than you already know.”

On the same lines, going through the user personas, we researched about the top dating application each of which has got tried to solve a Tinder issue and made dating more of a user-friendly and fun affair.


OkCupid is an American-based international operating online dating, friendship, and social networking website that features member-created quizzes and multiple-choice questions. It is supported by advertisements and paying users who do not see ads.

The Tinder Problem

On Tinder, the only thing that matters is ‘Look’. Thus, the matching is done only on the basis of mutual right swiping of the photographs.

What if the person turns out to be not so cool in the real life as he/she appears in the picture? With a lot many beautifying applications in the marketplace today, the chances are whopping high to trick with the picture.

When a real date is fixed such a person, the user might get disappointed with Tinder.

Thus, even personality and interests should be given equal importance to make an appropriate match.

What’s OkCupid’s Solution?

OkCupid includes a swipe feature just like that of Tinder and along it lets the users enter a number of details about himself/herself to make sure that the users get the perfect matches.

To add to this, there is an incognito mode and the ability to filter the searches based on hobbies and appearances.


Happn is a real-time, geolocated encounter mobile dating application which uses a feed based upon the location of user’s phone to allow find people the users have already crossed paths with and listing possible matches.

The Tinder Problem:

On Tinder, the users get to see the matches on the basis of the current location of the users.

The feed that the users get is totally on the basis of the same demographics.

But the problem here is the users even after having the same demographics might still be complete strangers to each other.

All that a user knows about the other person is his name and what he/she looks like.

While, some users might have trust issues, some might not feel connected with the matched person.

What is Happn’s Solution?

Here delving into this gap, Happn lets the users to match with the fellow users they have crossed their paths with.

This way the users can feel familiar with the person when they see the same person in their feeds and the chances are whopping huge to get a perfect match.

The app even lets the users know the number of times they might have crossed their paths with someone.

Coffee meets Bagel

Coffee meets Bagel brings one match as known as ‘Bagel’ every day at noon, based on what the users, their location, and common interests.

The Tinder Problem:

On Tinder, the person appearing on the feed is based just on the location.

So, it is quite a possibility that the users might not actually have any common interests and might just lose up interest in the second phase.

Thus, apart from looks, there should be a module that enables the users share their interest, so that match can be made and they can have something to talk about.

What’s Coffee meets Bagel’s Solution?

The potential match will not be a random person but someone who has a mutual friends with the users.

Moreover, when the user likes you back, the app suggests questions and also facilitates actual meet-ups.


Skout is a location-based dating social networking and dating application and website. It was one of the first dating and mobile discovery applications to emphasize generalized user location.

It uses the smartphone’s global positioning system to help the users to find other users within a general radius of one another.

The Tinder Problem

On Tinder, it is not possible to see who have checked the user’s picture and marked as favorite on the profile.

Thus, there is no way out in Tinder to gauge the popularity of one’s profile and picture.

If there is some module to let the users know the status of their profile in the world of swipes, improvement can be possible since it is an additional feature just like the analytics.

What’s Skout’s Solution?

The unique feature of Skout is it lets the users with the ability to view people who have checked the user’s profile out and marked the user’s profile as favorite.


Bumble is a location-based social and dating application which facilitates communication between the interested users.

It makes use of the social media application, Facebook to build a user profile with photos and basic information, including the education and the job details.

The Tinder Problem

For most of the men using Tinder, it is generally common that sometimes the matched women don’t reply to their message ever.

This is the main cause why the interaction stops all of a sudden, even after the right swipe from both the ends.

What’s Bumble’s Solution?

When the two people swipe right and get matched, it is the women who have to send the first message within a period of 24 hours or else the match is cancelled.

Apart from this, the application also lets the users see the people who are on the application for just finding friends.

Plenty of Fishes

Plenty of Fish is an online dating service which offers premium services as a part of their upgraded feature which allows the users to see who have liked their profile and to see whether the message has been read and/or deleted.

The Tinder Problem

The users can text each other before getting matched.

So, even if the users want to initiate a chat, he/she would have to wait till they both get matched together.

This further calls for the issue that involves the lack of interaction within the application.

What’s Plenty of Fishes’ Solution?

The app lets the users sort the people with the help of the online users, new users and more.

Plenty of Fish allows its users to send unlimited messages to the other users.

There are other interaction options apart from the chatting and messaging modules such as, chat heads, VoIP calling, and more.


LOVOO is a social networking that allows the users to get to know other users around the world by sharing the application.

The application is based on the local data and the pictures are listed in a chronological order, published by people from the area or by their own contacts.

Feedback is given to users in the form of likes, following, or chat requests.

The Tinder Problem

The Application of Tinder does not allow the fellow users to chat unless and until they are matched with each other.

Don’t you think there should be module which can help make the interaction possible even before the users are matched together to know the common interest?

What is LOVOO’s Solution?

LOVOO includes a radar, which shows the users their fellow users who are closest to their regions.

This way the users can directly like the users and can send them messages, or chat requests.

Other features that LOVOO provides that Tinder lack is invisible mode and more profile visibility.


Rendeevoo is a type of dating application that allows the users to have a spontaneous drink with someone new, at a place around the city.

The Tinder Problem

On Tinder, the users can swipe left, swipe right, swipe up and get matched.

That’s it.

Once, they are matched, they can message each other and can share each other’s details and then can decide to meet or not.

The process is quite a lengthy one to set up a date.

What is Rendeevoo’s Solution?

A bit similar to Tinder, Rendeevoo lets the users invite the people for a drink or a coffee and if the feeling is mutual, the app lets them choose from one of its handpicked places to meet.


Woo is a location-based online dating application and has the ‘Superlikes’ option just like Tinder in the application.

It facilitates the users with the ability to search people based on their work, interest, hobby, etc.

The Tinder Problem

All that the users on Tinder know about each other is what they look like and their name.

There should be more modules that allows the users to get to know each other more so that they can further decide the next step of their dating.

What’s Woo’s Solution?

Woo allows the feature to listen to the person’s voice before they like him/her

Apart from the manual methodology to write up the bio, it allows the users with the feature to add and listen to voice intros so that the users can decide better.


Clover is a mobile dating application that allows the user to turn on/off their GPS location and browse other users’ profile anonymously.

Within the application arena, the users can interact with each other which will remove them from future search results.

The users here can interact with each other by sending each other text messages, multimedia chat messages, requesting dates, etc.

The Tinder Problem

Al that the users can do on Tinder is swipe right, swipe left, superlike, and find their match.

The actual messaging and chatting starts with the users once they both are matched with each other.

Till the time the users are matched they only know the name of their potential date and their picture.

Also, there is not a feature to fix the meet-ups and dates within the application.

What’s Clover’s Solution?

Clover allows the user to set up real dates with the on-demand features.

Not just the dates, it allows the lets the users to discover the local events, single events, meetups, and parties.

It includes powerful search filters, chatting experience, so that the users get their perfect match.

What You Can Do is….

Study the End User Personas Expectations from the Swiping Application for Different Niches.

Going through the applications similar to that of Tinder, there are many points which shows many more aspects that can be added to an application like Tinder.

· Chat Module Integration

· Addition of Interests

· Profile Views

· Popularity of Profile

· Fixing Up Dates

· VoIP Calling

Key Takeaway

The main purpose behind the development of any application is to meet the need of the end users.

Since there was not any application that would allow the users to find a dating partner as easy and fun as playing a game, Tinder delved into the gap and has till date resulted in more than 10 billion matches, ever since its inception.

Such, popular is Tinder today!

But not everybody is satisfied with how Tinder is. For many there are some features that could have been added to make it a traditional dating apocalypse.

This is where lies your golden chances to dive into the Tinder loophole and compete directly with it.

The best part is your online dating business will be fool-proof than your competitive applications.

Rest for the innovation, sky is your limit.

Want some more information about Tinder as a business? We came up with a campaign Similar Application Development wherein we provide the winning strategies for our aspiring startup buddies.

Keep tracking our web page, we will be adding Tinder information as well to it.

Stay tuned to our page and you won’t miss any business related updates.