Call to Action
In marketing, the term “call to action” means the request you are making of your potential consumer when they encounter your app, product, service, or online presence. It’s the product you want them to buy. It’s the free newsletter you want them to sign up for. It’s the “like” button you want them to click. Anything that’s a call to action is a step toward a deeper relationship.
In education, what’s our call to action in our day to day work? In every encounter with other educators, with parents, with community members, with learners, what is our desired outcome? What are the micro-transactions that we are setting up and seeing through every day to provide satisfaction to our client base?
I would argue that our client base is everyone — all stakeholders.
If we are inviting our stakeholders into a deeper relationship, then our daily call to action has to be “trust me.” To successfully build trust over time, we must show up, be present, be vulnerable, be curious about our stakeholders needs and wants, ask questions & listen.
