TRT World channel is now available on Roku devices worldwide. As the latest launch in our growing portfolio of digital products, the Roku channel app offers a unique opportunity to reach US-based audiences. As of June 2017, the Roku OS powered TV streaming for over 15 million monthly active accounts. The new app, which has already gained thousands of installs, features live streaming, TV shows and social videos from across the channel.
As one of the most popular streaming players in the US, Roku is core part of the TRT World digital distribution strategy. It offers opportunities to reach and engage audiences worldwide with original TV programming and social videos.
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“As a new entrant into the global media landscape, TRT World has been invested in digital from the start. Our focus is on reaching and engaging consumers on the devices and platforms of their choice. Roku fits naturally into this strategy, providing significant reach on large screen devices,” said Murat Akguc, Managing Director at TRT World.
The new app for Roku features instant access to the live TRT World TV stream and latest episodes from popular TV shows, including The Newsmakers, Strait Talk, Showcase, and Roundtable. The Roku TV app is the latest addition to the TRT World digital product portfolio and allows easy discovery of new shows and digital native content.
“We are excited as we strongly believe TRT World will find audience in US for international news. Roku devices will allow us to connect our unique programming and news coverage to Over The Top (OTT) viewers,” said Roch Pellerin, TRT World’s Director of Marketing and Distribution. “We are very pleased by the initial traction of the Roku app and will continue to invest in new content and features for the platform.”
TRT World will be available on Roku streaming players, Roku Streaming Stick and Roku TV models. TRT World is also available on Apple TV and Opera TV. In recent months, the company has launched its TV programming on several European cable operators for in-home delivery of content through traditional pay-TV providers such as Skylink, Sky UK, Canal France, and HD satellite feeds around the world. US is a booming market for OTT services, and TRT World continues to explore new ways to reach in-home consumers across smart speaker devices, streaming players and connected TVs.