All Right. What Really Are User Goals?
And What You Wished You Knew.
If you’ve been around for a while, you might be familiar with the UX is business, user, and technical feasibility together definition.
Most designers know their users and what they want to achieve. But understanding user goals go beyond knowing what they want to achieve while using your product.
In fact, what you might think is your user goal might just be an insight to the real goal. If a business knows that their user goal is to get from point A to B, they can perfectly help out. Maybe design faster routes. But if they’re very curious, they’ll look beyond the first layer.
Why do they want to get from point A to B?
Maybe they want to purchase something and they’d prefer point B to come to them. This little insight might help us eliminate unnecessary steps in the interactions with the product. User goals might be broadly categorized into three;
Three Types Of User Goals.
1. Experience goals:
When people use products, they want to feel smart 👲, in control and have fun. Experience goals are simple and universal.
A product that disrespects experience goals will always have users struggling to perform basic tasks.
2. End Goals:
These goals are the ones everyone’s familiar with. They are specific and contextual. They’re the motivation users have before picking up your product.
3. Life Goals:
This is where things get emotional 😢. People are emotional and it might amaze you how much people’s goals are personal. These goals are aspirations of the user that go beyond the product being used.
If a mother wants to buy a dress for her child, on the surface, she might say she wants to make her baby look beautiful. But if you look beyond, it’s really our desire to give the best to our little ones. It’s a biological drive; to give the best to our little ones.
Most of life Goals are impacted by reflective design; what really happens when the user is done with the interaction. It’s designing for meaning.
Designing products that become a part of a human life as a result of their life goals.
In the end, the goal is to create the best experiences and help the user achieve his most aspiring goals.
Thanks for your time 😄 😄 😄.
