Apple, welcome to the party!

by Shaun Moore, CEO and Co-Founder of Trueface

Apple made a big announcement regarding facial recognition yesterday. It was an announcement that should not have been a surprise if you have been following facial recognition, security, or the demise of the fingerprint scan.

Apple entering the facial recognition industry will have a similar effect to when they entered the streaming box market. It’ll help tremendously with awareness and more individuals and businesses will start to view facial recognition as a viable solution to everyday problems. We, at Trueface, welcome this move as it helps to validate our hypothesis on facial recognition from back in 2012. They finally see facial recognition in the same light that we do.

For a quote on the matter please see: NYTimes

This is an opportunity for us to help educate everyone on the benefits that facial recognition can have with convenience and security in everyday life. In addition, the comfort levels with Facial Recognition will be greater as we deploy the technology across multiple verticals to improve and automate processes as well as customize experiences. Overall this is a major plus for the industry.

We come from a background of developing custom hardware and while working on our access control solutions we experimented with sensors (like IR heat sensors) and techniques like IR pattern projections. But as a pure software-focused offering, we need a solution that works on any normal camera without requiring an additional sensor or having to replace all existing infrastructure (The vast majority of cameras worldwide are still 2D). Mass replacement of infrastructure to 3D cameras is still in the very distant future and we need to ensure security with existing hardware. This led us to the solution we have now at Trueface— we trained neural networks to identify attack attempts in 2d static images and enabled that as an API. By offering our technology as an API it is customizable to customer needs and will work across the board on the already in market hardware (and you don’t have to spend $1000 on a new phone). Apple’s technology is always outstanding and we are excited to test it out!