Intro to Trufo

Embed trust into your digital assets.

TrufoAI
Trufo
3 min readFeb 15, 2024

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Step 1: Create an annotation.

Source Attribution

Trace digital content back to your Trufo account, bolstered by verified socials & devices, accompanied by server-side timestamps & pre-existing metadata.

Content Licenses

Protect the digital content you share by attaching copyright information, such as a Creative Commons license or a do-not-train label (for generative AI models).

Step 2: Choose a watermark.

Invisible

Our industry-defining watermarking technology opens up new frontiers in the tradeoff between perceptibility, robustness, security, and speed. Three options are offered: light, medium, and heavy.

Patterned

Aesthetically convey authenticity, for a smoother decoding.

Metadata

Instantly verify content (provided that it is untampered).

Watermarking Modes: invisible (medium); patterned (checkered); metadata (replaced).

Step 3: Publish your content.

Secure Verification

Validate content claims by making use of secure digital signatures and specially-designed hashes.

Robust Identification

Mark your digital assets in a way that sticks. Unlike most alternatives, Trufo’s watermarks survive the composite image operations that are common today.

Robust Identification: encoded (invisible-heavy); resized, noise-added, color-changed, sharpened, darkened; rotated, cropped, shrunk.

Fuzzy Authentication

Leverage Trufo’s differential hash analysis to reveal not just if but also where content has been altered. The original image is not needed.

Fuzzy Verification: encoded (invisible-medium), cropped, reflected, memed, compressed; differential hash analysis.

The Technology.

Through research, we have combined modern cryptography and modern steganography to create a cutting-edge suite of secure digital watermarks. Through development, we have integrated them into a cloud ecosystem that provides any person or device access to a full set of functionalities. The result is a suitable platform that not only works, but compared to existing alternatives, is far more effective and far less costly.

And there is much more yet to come!

Our Collaborations.

As the leader in secure digital watermarking, Trufo is an active member of the following collaborative groups:

Interested in Trufo?

Join the waitlist. Or, if you have a closed beta access code, login from a desktop browser.

Have questions or feedback?

Send us an email at contact@trufo.ai, or join our Discord server!

Links.

The Blog / Discord / X (Twitter) / Contact

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