Stories in the Social Era — Presenting to CCO Learning Day (Government of Canada)
Published in
1 min readFeb 26, 2018
On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: “How do government services tell effective stories on social?”
My core thesis: They don’t. People don’t want to be told stories, they want to be involved in making them…especially in the social era.
Published in: Government & Nonprofit
License: CC Attribution-NonCommercial License