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Let’s face it, communicating facts can be difficult

But, we can explore ways to draw people’s attention to important information

We can work to capture people’s attention for important information in ways that will be beneficial to society and our democracy.

Research shows that when given a choice between news and entertainment, a significant share of the public will opt for entertainment.

Finding strategies for artfully conveying complex information in ways that break down attention and trust-based barriers represents the most important challenge in our politically tumultuous time. But it’s one we can meet, and science can help.


Trust, Media and Democracy

People need trusted news and information to make democracy…

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