Launched: the Trust Project

Nancy Watzman
Trust, Media and Democracy
2 min readDec 6, 2017
A snippet of the code telling search engines where to find BBC News’ “best practices” page.

Coming soon to your Facebook, The Trust Project is like nutrition labels for your news feed, letting you know where a story comes from, what that news organization’s ethical standards are, background about the story’s author, and more.

Sally Lehrman, creator of the program housed at the Markkula Center for Applied Ethics at Santa Clara University, is organizing a growing and long list of major international media organizations. They’re writing trust indicators into their backend coding, enabling search engines and social media sites such as Google, Facebook, Bing, and Twitter to find and display this crucial information.

How disordered is your information?

Exit “fake news,” enter information disorder.

Worth a deep dive, the 100+-page report, Information Disorder: Toward an interdisciplinary framework for research and policymaking, written for the Council of Europe by Claire Wardle and Hussein Derakhshan, provides a comprehensive, systemic look at the many types and and means by which misinformation enters our lives. Jettisoning the term “fake news” is a first step: it is “woefully inadequate to describe the complex phenomena of mis- and dis-information.”

  • Read the executive summary or full report, along with list of recommendations for tech companies, governments, media organizations, philanthropy and more.
  • Wardle presented at the first meeting of the Knight Commission on Trust, Media and Democracy in October.

Twitter isn’t just for clicks

It’s time to reinvent social media for news rooms. Credit: American Press Institute

Newsrooms should harness social media to fight misinformation — but many don’t even know where to start.

A new survey of 59 U.S. newsrooms shows that they give short shrift to the potential for countering misinformation as part of their social media strategy: “dealing with misinformation was next-to-last,” on the list of newsroom’s social media strategy. Instead, newsrooms are stuck in old modes of click-seeking, writes Jane Elizabeth, the director of the Accountability Journalism Program for the American Press Institute.

What are practical ways to harness social media and online search engines to help fight misinformation?

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Nancy Watzman
Trust, Media and Democracy

Nancy Watzman is director of Lynx LLC, lynxco.org. She is former director, Colorado Media Project; outreach editor, Knight Comm on Trust, Media & Democracy.