Learnings made: Louie Procopio from Bulltoken
Hi Louie, can you give us an elevator pitch of your project?
BullToken is the first professional-driven investment community combining the transparency of the blockchain and crowd-sourced due diligence to bring investors together under a unified goal. BullToken turns “What’s in it for me?” into “What’s in it for us?”.
BullToken’s Assets Under Management (AUM) is a collective pool of Ether used to reinvest in only the most promising and most likely to succeed Blockchain/DLT projects. The professional community of BullToken will access the exclusive due-diligence platform to complete thousands of hours of due-diligence every week. With the guidance of the BullToken Investment Advisory Board (IAB), the BullToken community is invited to vote for the projects we invest in.
Utilizing KYC processes, whitelisted ERC20 addresses, platform history-logs, and transparent member accounts, BullToken will solve many of the issues facing the blockchain investment community.
How did you realize blockchain makes sense for your product?
The BullToken Community invests in other Blockchain/DLT projects, so using blockchain seemed obvious. Utilizing Ethereum, a permissionless blockchain, made perfect sense for our platform. We invest with Ether and our investment community is provided 100% transparency into the collective portfolio, including all transactions that make up the portfolio.
What was the hardest challenge during your blockchain journey so far?
The hardest challenge so far has absolutely been the ICO. BullToken is a bootstrapped project and we don’t have the massive budgets many other projects have. We literally used thousands of manhours creating a very detailed concept, and that was quite a big investment of resources.
When the time came to run our first pre-sale, we had countless 20-hour work days. We haven’t outsourced things like community management, content marketing, or ICO-support, and it requires the entire team to expand their availability to be 24/7.
Running an ICO requires 24/7/365 availability, and as fun and exciting of a process it is, it’s definitely very demanding.
What was the biggest learning you made during the last year?
Learning comes often through failure. We’re fortunate enough to have successfully completed 2 pre-sales and expect a successful main-sale in September, but along the way we have seen that as long as we are transparent in what we do, the community will continue to trust and support us.
What’s the best advice you’ve recently received?
The best advice usually comes from the community. We started this journey knowing how important transparency and availability is, and we always do our best to be those things.
Along the way we’ve been told how important that is, received a good amount of praise for it, and that’s probably the advice we appreciate the most as it acts as a confirmation of what we believed.
What would you recommend others, who are planning to do an ICO?
Don’t underestimate the amount of work that’s required and earn trust through transparency.
How do you attract investors for your project?
Like any other project, we market ourselves through standard channels on the internet. What’s important is to spark conversation both online and in real-life, answer community questions with passion, and if your community loves what you do and how you do it, then they will end up attracting investors for you.
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