Trusting News receives continued funding from Henry Luce Foundation

The Trusting News team is pleased to announce we’ve received financial support from the Henry Luce Foundation for the second year in a row. A $100,000 grant will support our efforts to give more communities access to journalists and news organizations that work hard to earn their trust.

Our mission at Trusting News is to inspire and empower journalists to evolve their practices in order to actively earn trust. We serve as a bridge to a better relationship between journalists and the people they aim to serve. Since 2016, our team has trained thousands of journalists. We routinely turn the abstract concept of trust into concrete principles and strategies for newsrooms to implement. We are in a continual cycle of research, strategy development, and training — an approach that keeps us evolving in a constantly changing landscape.

We believe:

• Listening and humility should be central to how journalists operate.
• Communities deserve access to news that reflects their diverse lives and values and is responsive to their priorities and feedback.
• It’s up to journalists to invest in telling the story of what makes their own work (not the entire news ecosystem) valuable and trustworthy.

How you can get started earning trust

• Start with our Trust Kits. They break down big concepts (like ethics, sourcing, transparency, corrections and listening) into step-by-step guides — all based on our research and newsroom work.
• Subscribe to our Trust Tips newsletter to get one quick, actionable tip in your inbox each week. Our list is continually growing, and our open rate is routinely above 45%.

About the Henry Luce Foundation

From the organization’s website:

Mission: “The Henry Luce Foundation seeks to deepen knowledge and understanding in pursuit of a more democratic and just world. We do so by nurturing knowledge communities and institutions, fostering dialogue across divides, enriching public discourse, amplifying diverse voices, and investing in leadership development.”

Vision: “We envision a world in which diverse people and communities thrive — determining their own best futures and working together in pursuit of knowledge and shared understanding.”

Support the future of Trusting News

Like many journalism support organizations, most of our annual budget comes through philanthropy. If you would like to fund this project or have ideas about who is investing in the ability of newsrooms to take ownership over the crisis of trust — in service of healthy communities and democracy — please let us know! Email founder and director Joy Mayer at joy@TrustingNews.org.

At Trusting News, we learn how people decide what news to trust and turn that knowledge into actionable strategies for journalists. We train and empower journalists to take responsibility for demonstrating credibility and actively earning trust through transparency and engagement. We’re co-hosted by the Reynolds Journalism Institute and the American Press Institute. Subscribe to our Trust Tips newsletter. Follow us on Twitter and Facebook. Read more about our work at TrustingNews.org.