Open in app
Sign inGet started
Let’s find out what conservatives really think about local news (not “the media”)

Let’s find out what conservatives really think about local news (not “the media”)

We are inviting local journalists to participate in an interview project designed to deepen our collective understanding.
Go to the profile of Joy Mayer
Joy Mayer
Trust-building tips for covering attacks on democracy

Trust-building tips for covering attacks on democracy

The assault on the U.S. Capitol on Jan. 6 was unfathomable. We want to say thank you to the journalists who quickly sprang into action to…
Go to the profile of Mollie Muchna
Mollie Muchna
Three fundamental ways to invest in trust

Three fundamental ways to invest in trust

Here are some principles that form the foundation of our work at Trusting News — some basics we return to routinely, to ground ourselves…
Go to the profile of Joy Mayer
Joy Mayer
Journalists, let’s talk about the 90 percent of Republicans who don’t trust us

Journalists, let’s talk about the 90 percent of Republicans who don’t trust us

Only four in 10 Americans say they have a “great deal” or “fair amount” of trust in the news media. That’s according to Gallup, where…
Go to the profile of Joy Mayer
Joy Mayer
In the final days of election season, tell (and show) people why they can trust you

In the final days of election season, tell (and show) people why they can trust you

The Trusting News team has had a lot to say about the elections over the past few months. We’ve challenged newsrooms to get back to basics…
Go to the profile of Mollie Muchna
Mollie Muchna
Here’s what Pew says people think of journalism — and what you can do about it

Here’s what Pew says people think of journalism — and what you can do about it

The negative perceptions of journalism reflected in a new Pew Research Center report out this week can be frustrating to read about. Many…
Go to the profile of Joy Mayer
Joy Mayer
‘More complete and relatable:’ What research finds about how a TV newsroom can earn trust on air

‘More complete and relatable:’ What research finds about how a TV newsroom can earn trust on air

At Trusting News, we’re often asked by newsrooms how we know our strategies work. And it’s an important question.
Go to the profile of Lynn Walsh
Lynn Walsh
Journalists, point to what makes your protest coverage credible

Journalists, point to what makes your protest coverage credible

Our country is in mourning. People are outraged. And we as journalists are doing our best to cover what is a complex and quickly evolving…
Go to the profile of Mollie Muchna
Mollie Muchna
Create an effective “About Us” page

Create an effective “About Us” page

What is your news outlet’s mission? What communities do you cover, and how long have you been in business? What do you value, and what are…
Go to the profile of Lynn Walsh
Lynn Walsh
Telling our story can have an impact on our bottom line

Telling our story can have an impact on our bottom line

The work of journalists is telling other people’s stories. It’s what we do every day. Why then does it seem like we are so uncomfortable…
Go to the profile of Peter Huoppi
Peter Huoppi
Be nimble, relevant with subscription messaging

Be nimble, relevant with subscription messaging

Topical subscription messaging helps explain your value proposition, and drive reader support in the most trying times.
Go to the profile of Jennifer Hefty
Jennifer Hefty
If you let your readers in on your process, they might just surprise you

If you let your readers in on your process, they might just surprise you

Most of us have heard the chorus.
Go to the profile of Jennifer Hefty
Jennifer Hefty
Want credit for providing a public service? Explain your mission and priorities.

Want credit for providing a public service? Explain your mission and priorities.

This is part of a series about earning trust during unusual times. It covers journalistic purpose, credibility, funding and engagement.
Go to the profile of Lynn Walsh
Lynn Walsh
Want your audience to find you credible? Show users how you strive for accurate, ethical reporting.

Want your audience to find you credible? Show users how you strive for accurate, ethical reporting.

This is part of a series about earning trust during unusual times. It covers journalistic purpose, credibility, funding and engagement.
Go to the profile of Lynn Walsh
Lynn Walsh
Need financial support? Talk to your community about the cost of your journalism.

Need financial support? Talk to your community about the cost of your journalism.

This is part of a series about earning trust during unusual times. It covers journalistic purpose, credibility, funding and engagement.
Go to the profile of Joy Mayer
Joy Mayer
Journalists, this is your moment. Please show you’re trustworthy.

Journalists, this is your moment. Please show you’re trustworthy.

Is it possible to overstate how much Americans need journalism right now?
Go to the profile of Joy Mayer
Joy Mayer
Want a relationship based on trust? Invest in interactions.

Want a relationship based on trust? Invest in interactions.

This is part of a series about earning trust during unusual times. It covers journalistic purpose, credibility, funding and engagement.
Go to the profile of Joy Mayer
Joy Mayer
How to demonstrate trustworthiness with your coronavirus coverage

How to demonstrate trustworthiness with your coronavirus coverage

We’ve been tracking some common themes when it comes to complaints, frustrations and misunderstandings from our audiences.
Go to the profile of Mollie Muchna
Mollie Muchna
If you’re doing solutions journalism, don’t forget to tell your audience

If you’re doing solutions journalism, don’t forget to tell your audience

If your news organization is providing something you know your audience wants, you should make sure they know that. Seems simple enough…
Go to the profile of Joy Mayer
Joy Mayer
Here’s what a newsroom survey reveals about the public’s confusion, frustration and trust

Here’s what a newsroom survey reveals about the public’s confusion, frustration and trust

There’s a lot of public confusion around how we as journalists do our job. But the good news is there are people who are curious and…
Go to the profile of Mollie Muchna
Mollie Muchna
People don’t understand how journalism works.

People don’t understand how journalism works.

Journalists naturally assume our readers have an innate understanding of the news process. How we gather facts, why we gather the facts we…
Go to the profile of Bristow Marchant
Bristow Marchant
If you make a major policy change but don’t share the details, will anyone notice?

If you make a major policy change but don’t share the details, will anyone notice?

Last summer as part of our station’s efforts to examine our policies  — especially when it comes to how we cover minority communities —…
Go to the profile of Mike Canan
Mike Canan
About Trusting NewsLatest StoriesArchiveAbout MediumTermsPrivacy