Can you trust giveaways?
A regular day for Mr. G. Iveaway, digital marketing executive at WebSite Co:
“Good morning, sir. Today we can offer you an iPhone 11 Pro for free if you would only give us your email address.”
“Ehmm… No.”
“Why not, sir?”
“Because I don’t want to be spammed from 100 companies.”
“No, sir. Don’t worry at all.” He gets a tiny book out of his pocket and puts on his big, thick glasses. “It’s stated here in the Holy Book of Terms and Conditions, paaaaage…1037, that we share your data only with 47 other companies and--”
“Look, man, I don’t have time for this…” the user interrupts before trying to walk away.
“But it’s an iPhone 11 Pro FOR FREE, sir!”
Mr. G. Iveaway has his attention.
“Okay, how do I know that you are really offering this prize?”
“We will announce the winner the 25th of this month,” says Mr. G. Ivaway, revealing as many teeth as possible in a huge fake smile.
“That was not my question,” the user replies, beginning to lose his patience.
Tiny drops of sweat are forming on Mr. G. Ivaway’s forehead.
“Where can I see the draw, who will perform it, and how do I know you won’t choose a name of your preference and not mine?” The user continues “bombing” Mr. G. Ivaway with logical questions, but no answer is coming.
This dialogue is real.
It takes place in the minds of most of us, seconds after an online giveaway grabs our attention with an attractive prize.
Two things will happen then: We either participate, or we do not.
I conducted my own online research and asked individuals all around the world two basic questions.
Question 1: Do you trust giveaways?
Only 5% of respondents said yes!
41% said no.
54% said they are hesitant.
Here is a summary of how the respondents specified their hesitance against giveaways:
- “I don’t want to get spammed because my data is passed to others.”
- “There is no transparency at the draw.”
- “Most giveaways are fake.”
- “Mistrust,” “insecure,” “scam” etc.
How can you blame them? Those feelings are actually the reflection of the current status quo with giveaways.
Question 2: If giveaways were verified for transparency, fairness, and safety, would that improve your opinion?
We asked this question in order to see if the negatives or hesitants would change their mind if someone could guarantee the legitimacy of the giveaway.
Voila!
61% said yes.
Only 9% said they wouldn’t trust it.
30% said they were still hesitant.
41% of negatives turned into 61% positives! A crystal clear indication of what really needs to change here.
What is missing is someone to verify giveaways and ensure that everything is in the light.
The solution comes from TrustPrize, a startup from Copenhagen, Denmark, that adds a tiny but powerful badge on online or printed giveaways, bringing an end to the lawlessness and negligence of organizers by controlling the process of creating giveaways and making them accountable so they won’t break their promises.
You can see how this works in the video below.
Learn more about TrustPrize here
