⚠️ On March 31st 2019, TTC Foundation launched its own blockchain solution, TTC, and rebranded TTC Protocol as Acorn Protocol. This article was announced before the separation. [Read more]
TTC AD Network — Creating a Wholesome TTC Ecosystem
The TTC AD Network is set to be fully functional with the latest TTC SDK
Dear supporters,
In the recent update of the TTC SDK (iOS v0.0.18, Android v0.0.8,) we added one key feature for the TTC Protocol: Advertisement. Social networks and advertisements have always had a love-hate relationship; Advertisement is one of the most widely used business models for social networks, and also one of the key reasons why social networks risk so much to collect all the sensitive information from users.
With TTC AD Network, we are trying to change all that. You will have transparent access to how your time and data is being monetized, and of course, will be able to claim your share.
First, what is the TTC AD Network?
TTC AD Network is a network that allows advertisers to promote their products and brand within the TTC Ecosystem. The general outline and concept of the TTC AD Network are similar to traditional online ad networks. Advertisers can use TTC to bid for the AD slots on the TTC AD Network, and the winning bidder can promote its content and brand to millions of users within TTC Ecosystem. The advertisements can have various formats, such as text, image, video, and native.
Why is the TTC AD Network Special?
The key difference comes from how the revenue (value) is being distributed among participants. Moreover, TTC AD Network has three major key advantages, compared to traditional ad networks.
1. Fair Distribution for All
It’s so simple: without users, there is no profit from advertisement. We designed the TTC AD Network so that users are compensated for their contributions to the ad value-chain, such as watching an advertisement, completing a survey, and so forth.
2. No Middleman
TTC Foundation, which operates the TTC AD Network, does not act as a middle in the value chain. Simply said, it does not profit from the whole process.
3. Total Transparency
All transactions, starting from selecting advertisers to compensating the users for their participation, will be verified and recorded on blockchain, with full transparency. It will prove the effectiveness of advertisement placement with clear data, helping advertisers to build the most effective strategies.
Especially, the fair distribution of value among participants will disrupt the traditional ad industry in an impactful way. The traditional AD network system makes its profit mostly as a pure B2B business. Traffic generated by users is exploited by social media platforms. For example, social media giants such as Facebook, Twitter, and Instagram take all the revenue created through advertisements. Though billions are using these platforms and providing their private data (without much clear consent!), all the value is kept behind the thick walls of the platforms.
What is Next?
The recent update of TTC SDK included the features for TTC AD Network. The added feature is a light beta version, which uses a third-party ad network for tracking the placement of advertisements and user interactions. As DAPPs begin to host advertisements through TTC SDK, we will test and improve the feature, while building our own ad networks. Our short term goal is to polish the AD Network for the official launching of TTC “Rigi” main network.
With the TTC AD Network, we now have all the core components of our token economy available to the market. All the test runs and operations on the test network will reflect how the ecosystem’s full-cycle will function and grow in a live setting.
The TTC SDK updates can be accessed on the TTC Protocol Github Page.
TTC Protocol is preparing for the “Rigi” main network launch one step at a time. The two giant steps we took this week have enhanced our network and set the foundation of a complete TTC Ecosystem. As the test network will now reflect how the ecosystem’s full-cycle will function and grow, it will prepare the team for the swift vitalization of the TTC Ecosystem soon after the main network launch.
If you have any questions, reach us through our telegram channel and official email. We will continuously share updates and progress to the community. Thank you for your support and interest in TTC Protocol.
— TTC Protocol
Bug Bounty Program
To better the TTC Protocol experience and improve its ecosystem, code enthusiasts are invited to join our community. Each individuals’ contribution will become part of a change which will impact billions.
TTC Protocol Bug Bounty: https://hackenproof.com/ttc/ttc-protocol
TTC Mobile Bug Bounty: hacken.live/2PxYAus
Github: https://github.com/TTCECO/gttc
