FOOD

Canada’s favourite chocolate bar

Lawrence
$tuff
Published in
2 min readMay 7, 2024

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The Cuban Lunch

Photo from the Twitter (X) page of Cuban Lunch.

When we were young and out hunting with our father’s, one food item that was always in our lunch bucket was a chocolate bar called Cuban Lunch.

The Cuban Lunch was- and still is- unique.

Clear cellophane wrapping revealed a rectangular cake of chocolate and peanuts sitting in a red fluted wrapper, much like a cupcake.

No day’s hiking or hunting would be without at least one Cuban Lunch.

Our local general store sold them.

The Cuban Lunch came by its name honestly. During the Spanish-American War in Cuba- the same war that propelled Teddy Roosevelt to fame- the chocolate ration for American soldiers was a little square they named the Cuban Lunch.

That name was taken up by a Canadian manufacturer, Paulin Chambers Co. Ltd., that eventually employed 400 Winnipegers to hand-scoop the chocolate into the moulds, then into the trademark red fluted wrapper.

What I didn’t know was our favourite childhood confection disappeared for thirty years as the Poulin Company stopped making them.

All I knew was I couldn’t find a Cuban Lunch for the longest time.

The Cuban Lunch was revived after three decades by a woman from Camrose, Alberta. Crystal Regehr-Westergard remembered every time she’d go to the store, she’d ask her mother if she wanted anything.

The answer was always the same. A Cuban Lunch.

When Regehr-Westergard revived the Canadian chocolate bar the stores couldn’t keep them on the shelves. She would deliver a tens of thousands and they would be gone.

A Facebook page was created, Bring back the Cuban Lunch, as more Canadians realized their favourite childhood chocolate bar was back.

I wasn’t the only one who sent in my childhood memories of the Cuban Lunch, to the new company. I wrote of how the Cuban Lunch brought my father and I together on outings.

That’s a unique feature of the Cuban Lunch website- stories of people remembering their favourite chocolate bar and what it meant to them.

One woman who attended a Catholic school in Saskatchewan remembered nuns distributed Cuban Lunch bars to students.

One man recalled when he was a sea-cadet in the mid 70s, he was given $25 by his parents for his two-week military excursion, and he spent $23 on Cuban Lunch bars.

Another man remembered while living in a small Saskatchewan town, the Canadian Pacific Railway train would stop and a porter would distribute penny candies to the kids, including a Cuban Lunch for ten cents.

A Cuban Lunch became Canadiana, a unique Canadian experience for a lot of people. The favourite chocolate bar, once revived, was welcomed back again.

As soon as I saw them back, I bought a dozen. Every bite brought me home again.

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Lawrence
$tuff

Editor of 'Page One: Writers on Writing', and 'Writer's Reflect.' You're welcome to write for either publication. I love writing and reading on Medium.