Hologram for future marketing.

Jason Garang
Tunapanda Institute
3 min readMay 22, 2018
GIF

Over here! that’s just about it with your stare on the GIF.

Well the Graphical Interchange Format(GIF) is from a 1989 film called Back to the Future 2 they where the characters were going to the future year 2015 .

You’ve probably heard about holograms. yes maybe no. Worry not I got you covered.

Why I choose to write about Holography, well it’s something that really is going to affect basically everything around us from commercials to communication, to how we advertise and interact. That’s pretty interesting I think.

Right into it, A Hologram is a three-dimensional image, created with photographic projection. Unlike 3-D or virtual reality on a two-dimensional computer display, a hologram is a truly three-dimensional and free-standing image that does not simulate depth or require a special viewing device. Theoretically, holograms could someday be transmitted electronically to a special display device in your home and business.

Now, thinking of it as a marketing tool for companies (both for-profit and Non-profit) and individuals (on your resume), it will take marketing to the next level and will mostly be a move over traditional billboards.

Displaying products out of thin air. It is jaw dropping. This is what the future holds for markets.

Holographic marketing is effective because it deeply involves the consumer in the marketing message itself. These messages work by displaying a product surrounded by a holographic projection that appears to interact with the product, making it come alive.

Holographic technology in marketing isn’t new; Coca-Cola and Kellogg’s have been using it successfully since 2009. In fact, Kellogg’s saw a 60% increase in sales while exhibiting a holographic display.

but the displays that are currently under development are a completely different story. holographic display will leave footprints almost everywhere changing the world as we know it. The multi-billion dollar games industry is about to be disrupted yet again by holographic entertainment, as film-enthusiasts and gamers lose their headsets in favour of innovative visuals that aren’t tied to hardware.

as well a less exciting (but no less interesting) use for holographic display is in the workplace. Instead of attending physical meetings, workers could receive their brief from a holographic boss, or send holographic messages to other employees without needing to be physically present. The movies more so are best with floating displays outside a screen this being the theatrics way of displaying holograms. They tend to show a world with innovative technology and clearly Holograms among the technologies.

As well as improving business efficiency, holograms could help with general workplace safety by providing instructions to employees in the event of an accident.

Big crowds of fans have been given performances of the late artists such as Michael Jackson and hip hop legend, Tupac Shakur, using holographic displays. The fans having an exploding experience of seeing their favorites back on stage performing classics again.

But holograms have had a slow pace in rising up through the markets or is it that the technology is not yet embraced?. However, numerous companies are working to change this by fueling research & development and finding new uses for the well-known concept.

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