How Colours Add Value In Our Lives Without Our Knowledge

Jacky letty
Tunapanda Institute
2 min readFeb 6, 2019

Every Person reacts differently to colours simply because our emotions react with colour saturation and brightness. Saturation refers to the actual colour while brightness refers to how much black or white is added to the colour. Example of saturation helps to know the actual red dress you are wearing and brightness can help identify the difference between a toast of bread and burned toast of bread.

This is how colours help in emotions…

Green: A colour associated with harmony, provides a feeling of nature and also increases creative thinking positive.

Blue: Many people love blue because it helps in relaxing the mind, blue is thought to have a positive effect on all kinds of pain. that’s why many hospital Kenya are printed in blue.

Red: This is the warmest colour it is associated with love and passion and also danger. If you want to attract attention just put on red and see how people will be excited.

Orange: Improves mood and also like red it draws attention and also it is an energetic colour.

Yellow: This is the brightest and warmest colour it is associated with sunshine, happiness, and hope.

Pink: This is associated with young girls, flowers and female because it’s fun, sweet, caring and you can’t go wrong with pink.

Brown: This is associated with nature, earthly tone, healing, home and also it is a comforting colour.

Purple: Is the colour of royalty it is also associated with creativity, dignity, power, wisdom and wealth. Purple represents the planet Jupiter.

Gold: This is associated with compassion, love, courage, achievement and to many people, it implies material wealth and extravagance.

Black: Is associated with power, danger, evil, death and also black brings the feeling of sadness.

White: This is the colour of perfection, is associated with goodness, light, cleanliness, purity, and innocence.

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Jacky letty
Tunapanda Institute

I am a graphic designer who believes that you can communicate using the visual illustration.