The Importance of a Good Logo

A logo is a visual mark identity or graphic symbol that represents a person, company or organization such as Tunapanda Institute, Adidas, among others. A logo can make your company stand out and be known. Here are some of the importances of a logo to a company.

1. A logo is a foundation of brand identity: When your brand grows, the logo grows as well and becomes popular. Imagine when you are going to buy golf sportswear and you found all the clothes with an apple logo what will you do?

2. A good logo demonstrates loyalty: If a company has a good logo, many customers will wear their shirts and hats to show how proud they are about their product. For example, locally, people are wearing Safaricom and Airtel t-shirts to express their loyalty to the companies.

3. A good logo grabs attention: A good logo attracts attention in such that people will like the simplicity of a particular logo, for instance, Nike logo many people have attracted the logo and its product because of its simplicity and ability to work across all media.

4. A logo separates you from your competitor: A well-designed logo can communicate the company’s mission and vision through the right icon or proper font. Example of such a logo is Apple and Tunapanda Institute’s logos.

5. A good logo shows professionalism: An advantage of a good logo is that it shows the serious business and as we know many people want to be associated with a trustworthy company.