LION’S DEN…

BASICS IN PITCHING.

Pitching. What pops in your head after hearing the term pitch? Personally, essentially it means a presentation or persuading someone to like, invest or purchase your product/idea.

Ok, correct me if I’m wrong. Most startups have a notorious behaviour for being cash poor and wowing investors, partners, and donations, which is a starting point but mostly after developing a thorough start-up plan it later becomes a challenge to impress an investor with your idea even with a considerable amount of traction.

Yeah, I agree a strong pitch is the most powerful weapon getting your product off the ground. That doesn’t mean it has to answer every single question that might be raised about your startup or close immediate investment. The pitch manages to start a conversation or create awareness which it’s eureka considering you are startup right?

Position your pitch as a win-win transaction. You’re not being desperate, because you’re providing the investor with a tremendous chance by helping you out, but careful don’t get far ahead of yourself in the event your pitch is the best. In case your pitch is the best it could be and accurately convey what the startup is about when someone says no it means that they aren’t a perfect fit. Definitely, you will receive more no`s than yes`s but you shouldn’t think of no`s as missed opportunities think them as progress to your next step, marketing.

I would like to think that most people take their ideas as their “babies” and have an aspiration for how it will revolutionize its industry or change the world. But let’s be realistic, no one will care as much as you at list not yet.
You need to be comfortable with the lack of support not all convey or vision like you but the key word is yet which means there is a chance, obviously, there is a logical reason for why people make investments, so make them excited to take a leap of faith and go for it.

Lastly, pitching can be nerve-racking even for seasoned businesses just be your self, go straight to the point, focus, show passion and remember it ain’t lion’s den you probably not going to leave with 2 million Ksh for 45% equity.