20+ famous clothing brand logos

Ilya Lavrov
Turbologo
Published in
7 min readJul 15, 2022

--

Fashion trends come and go, but logos stay the same. In the ever-changing fashion industry, it is important for a brand to keep its logo relevant. Famous clothing brands have been using their logos for years and decades, while remaining modern.

The logos of famous clothing brands

Consider the logos of famous clothing brands to understand the secret of their popularity.

Nike

Nike’s trademark is the famous Swoosh (smooth tick). The design of the mark was invented by chance — Caroline Davidson when developing the logo for Nike put a blot on the paper, which reminded the author of the tick. The company uses this type of logo since 1995.

Adidas

The Adidas logo is represented by three oblique lines. However, the company uses a different logo design for individual clothing categories. The lines on the logo reflect the desire to win, strength and endurance. The logo was created in 1991 and is still in use…

--

--

Ilya Lavrov
Turbologo

I’m product designer with 10+ years experience. Co-founder of https://turbologo.com online logo maker.