40 famous logos with hidden messages

Ilya Lavrov
Turbologo
Published in
15 min readJun 16, 2021

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Ever come across a logo that you have seen a million times, but one day you notice a small detail that blows you away? Here is a list of the most famous logos — that you come across every day — with hidden messages that you’ve never even noticed. You’ll never look at these logos the same way again!

01. Beats

The logo for Beats by Dre is pretty simple. The “b” is enclosed in a circle followed by the brand name. The circle, though, isn’t just a circle. It actually represents a human’s head, and the “b” letterform represents the brand’s headphones. This gives the brand a personal element, allowing a customer to see themselves in the headphones.

02. Adidas

Adidas is a popular sports apparel and shoe company. Three stripes have always been a part of their logo, but in their most recent redesign, the stripes are staggered to look like a mountain. The mountain represents the challenges and obstacles athletes will face and overcome.

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Ilya Lavrov
Turbologo

I’m product designer with 10+ years experience. Co-founder of https://turbologo.com online logo maker.