Barbie Logo Design — History, Meaning and Evolution

Ilya Lavrov
Turbologo
Published in
4 min readMar 30, 2022

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What is the first thing that comes to mind when talking about fashion dolls? Barbie, of course. The dream toy of our mothers and of nowadays children as well. Somehow, its popularity took over the world, and there even was a time when the product was sold almost minutely.

The company development and the story behind its symbol are in no way less interesting than the doll itself. In such a way, Barbie logo design has a past that may become an overwhelming object of research. And it is exactly what we are going to do in this article, plus, gain some inspiration for creating a recognizable sign for your own company. Below you will discover information about the meaning, history, evolution, font, and color of the famous brand logo.

Now, to the main subject. Inflate yourself with an atmosphere of success and boost new ideas!

Barbie logo meaning

The first step when learning a subject is always to define its meaning. So it is with Barbie logo history as well. Little figure’s but global icon’s full name is Barbara Millicent Roberts. Once a co-chairman of Mattel, Inc, Ruth Handler, observed her infant Barbara…

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Ilya Lavrov
Turbologo

I’m product designer with 10+ years experience. Co-founder of https://turbologo.com online logo maker.