Bentley Logo Design — History, Meaning and Evolution

Ilya Lavrov
Turbologo
Published in
4 min readMar 20, 2022

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Bentley vehicles are amazing British luxury motorcars. They happen to be one of the official representatives of upper-class style, and there is a lot to say about it: its story is quite vivid and impressive. However, today’s star of the article is not the car itself, but the branding sign.

Bentley logo design (as much as any other successful one) plays a huge role in the company’s achievements. Who knows if it would be established to the present extent without it? And this assumption makes it worth getting acquainted with more accurate information on the matter.

The following text covers famous emblem’s:

  • meaning;
  • history;
  • evolution;
  • font;
  • and colors.

Hope the reading will encourage you to new business heights! Enjoy!

Bentley logo meaning

The invariable attributes of Bentley logo are spread wings with the capital letter ‘B’ taken in a circle situated in between. The official interpretation of it is royalty and power. Since originally a car was intended as a sports automobile solely, the symbol can mean flight and speed.

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Ilya Lavrov
Turbologo

I’m product designer with 10+ years experience. Co-founder of https://turbologo.com online logo maker.