Coca-Cola Logo Design — History, Meaning and Evolution

Coca-Cola is the most popular beverage in the world. Provided the Company never was stingy of adverts, remaining in people’s minds round the clock. That is why most people would agree with the statement. It’s funny that many consider Pepsi-Cola to be a rival, though it’s not true. Both companies belong to the same investors. However, it was rather rational not to put all the eggs in one basket, promoting all the beverages under the same brand. This so-called opposition of the world’s recognizable brands has brought about even more fame!

Coca-Cola logo history

So, how did it all start and how did Coca-Cola logo appear? The thing is, that all fizzy drinks are related to Jacob Schweppes. Remember Schweppes drink? Nevertheless, we are talking about Coca-Cola logo history, not him though. Regardless of the fact, that humanity has long-before-invented sweet drinks, Cola was invented much later in 1866, in a small basin in Pemberton’s backyard, who was a pharmacologist back then. His friend, Frank Robinson, who was an accountant, sampled it and proposed the name — “Coca-Cola”. The initial logo was nothing special, just a simple machine-typed…