Meaning Hugo Boss Logo — Font, History

We have told many stories about how famous brands were created. As a rule, brand founders work like dogs and in the end, they get the results thanks to their persistence. Unfortunately, things were different for a certain luxury clothing brand. Keep reading our article and you’ll find out many interesting facts about a well-known Hugo Boss logo.

Influence of World War II

Germany was facing a rough time in the last century. Little known German tailor, Hugo Boss, used to make overalls for soldiers and workers. He had no logo back then and didn’t use any other trick of the trade. And so he had his company almost ruined. But then there was a crucial turning point. He was able to obtain a huge SA, SS and The Hitler Youth uniform order. And he finally attached his first “Boss” logo label to his production. It was the beginning of Hugo boss logo history.

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After the war, the company did some sewing for peaceful folks like workers, policemen, or postmen. Despite the fact that Hugo was Nazi, he was still widely accepted along with his…