Meaning of Cartier Logo — History and Evolution

Two letters C interlaced elegantly are known as the logo of Cartier. The brand is a fashion lawmaker for more than a century. Cartier is dealing with jewelry, watches, and perfume rather than clothing, unlike any other fashion house. Even royalty adores Cartier! In this article, we’ll tell you about the ascension of Cartier.

Paris, a good place for a startup

Louis Francois Cartier was a son of a powder flask owner. It clearly isn’t the most suitable surrounding for a talented child. However, Louis was dreaming of abandoning the powder business and becoming a jeweler since his childhood. His parents were against it though as only royalty can afford jewelry. Everybody needs powder!

However, fortune favored Louis-Francois. He founded a jewelry shop in Paris, and was lucky to find customers among Blue Bloods! The word of a talented jeweler got spread among the nobility soon and was the beginning of Cartier logo history. Who designed the vignette with interlaced C letters is still unknown. It was first introduced at the beginning of the XX century. Cartier logo adopted only a couple of minor changes since then, but it still…