The Psychology of Color in Logo Design

A common logo design mistake is the usage of poorly compatible colors. If you ignore the psychological meaning of colors, you get just another dull and insignificant logo.

Here is a simple example. Let’s imply that your brand logo is just a dodgeball. And you are sure to imagine some ball colored bright blue and red. It may even have colorful dots. And now we color it black and add some exquisite silver details. And your logo suddenly turns into elite billiard club logo. And now we’ve added yin-yang. And it’s more suitable for a gym rather than a billiard club! Keep reading our article in order to know more about the psychology of colors in logos.

Psychology and marketing interrelation

Actually, any person related to business is likely to have something to say here. Human emotions, which are dragged into sales of course, are a subject of psychology. It is nothing but emotions that enables us to behave irrationally and purchase something we wouldn’t otherwise. Should we always purchase things rationally, economics would have collapsed for sure. That’s why marketing is all about psychology.