Turf Gaming partners with Renovi: Proofing the aspect of Ad Revenue in ESports

Dibyo Majumder | Heisenberg
Turf Gaming
Published in
2 min readJun 5, 2024

We are super stoked to announce a strategic partnership between Turf and Renovi, two innovative platforms prioritizing growth within Gamer’s Economy.

Renovi and Turf have partnered to bring overlay and sound advertisements to Turf’s e-sports platform. This partnership will generate revenue for Turf and increase potential rewards for games, benefiting over 40K active gamers on the platform. Turf’s mission to enhance accessibility in e-sports aligns with Renovi’s innovative advertising solutions, promising a bright future for competitive gaming.

How Renovi Enhances Turf with Overlay and Sound Advertisements

By partnering with Renovi, Turf will integrate overlay and sound advertisements into its platform. These ad formats will generate revenue for Turf, allowing them to enhance their reward system. Renovi’s advanced advertising solutions ensure that ads are seamlessly integrated into the gaming experience without disrupting gameplay.

The Benefits of Overlay and Sound Advertisements for E-Sports Platforms and Gamers

Revenue Generation

  • Increased Revenue: Overlay and sound advertisements provide new revenue streams for Turf, helping sustain and grow the platform.
  • Enhanced Rewards: Additional revenue can be used to increase the rewards for gamers, making the platform more attractive to players and organizers.

Improved User Experience

  • Non-Disruptive Ads: Renovi’s ad solutions ensure that advertisements do not disrupt the gaming experience, maintaining player engagement and satisfaction.
  • Targeted Advertising: Ads can be tailored to the preferences and interests of gamers, providing relevant content that enhances the overall experience.

About Renovi

Renovi is a forward-thinking in-game advertising company that specializes in blending advertisements with the gaming experience in both Web2 and Web3 platforms. By focusing on the seamless integration of ads, Renovi ensures that these advertisements are perceived as a natural part of the game rather than a disruption. The company employs data-driven targeting to make ads relevant and engaging, thereby not only enhancing the user experience but also providing value to advertisers through meaningful connections with their audience.

This innovative approach underlines Renovi’s commitment to improving game monetization while maintaining the integrity of the gameplay experience.

Official Links: Website | Discord | Twitter | Telegram | Medium

‍About Turf Gaming

At Turf, we’re building an on-demand eSports facilitation Network to permissionless-ly host, manage, and enable participation in eSports / micro-competitions worldwide.

We support gaming communities with enhanced discovery and an infrastructure for hosting eSports events. This leads to increased gamer engagement in games while providing global recognition and incentives for gamers — all in one place.

This will empower every game to Amplify Competitive Excellence & Scale Globally. Building an ESports Economy around their game.

Our ID Protocol is live, with an enhanced Gamer’s Portfolio. Do check it out.

Official Links: Website | Telegram | Twitter | Discord

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Dibyo Majumder | Heisenberg
Turf Gaming

CEO & Founder Turf Gaming | 2x Entrepreneur | Built @instaraise | Strategy & Product Architect | Built on top of Ethereum, Tezos, Polygon