Apple M3: If you build it, will they come?
The company would have people still on Intel hardware or early M1 adopters upgrade now, but it’s not that simple — here’s why
So Apple’s “Scary Fast” press event is done and over with — the only scary thing about it being how accurate all the information leaks leading to it actually are — and now the first reviews of what was revealed there are out. It’s fair to say that impressions are rather mixed.
On one hand, the company proved that it’s following a solid development plan for its M series of processors and that, despite the teething problems associated with transitions to new manufacturing processes, it can execute on that plan more or less on time. On the other hand, there’s a number of questionable choices Apple made in terms of how these M3 chips are actually used in new Mac computers and many seem to think that, because of those choices, the new models unveiled may not prove to be the slam dunk the company needs in order to give its declining Mac sales a boost.
In other words: there’s reason to be excited about what some of these new Macs bring to the table in terms of performance, while there’s also reason to be very, very weary of what consumers and professionals might think of Apple’s approach overall. Here’s why.
