Apple Redeems Itself in the Eyes of Pro Consumers

The company’s new MacBook Pros right all the wrongs, challenge all other portable computers in terms of efficient power

Creative professionals had every right to be angry at Apple for its MacBook Pro choices during the past few years, but the company means to impress them with the new M1 Pro/M1 Max-based ones. (Image: Apple)

Confirming practically every one of those rumors making the rounds on the Web in recent months — and, most importantly, not disappointing the creative professionals among its loyal consumers — Apple just announced the new MacBook Pro models based on the company’s more powerful and impressively efficient M1 Pro and M1 Max chips. It is the third step the Americans are completing towards the goal of fully transitioning all their computers to their own architecture from Intel’s (Apple Silicon), as well as an effort to win back the hearts of pros who were rightly frustrated by the company’s choices during the last few years.

The new MacBook Pros come in 14- and 16-inch sizes and they are quite different from the current Intel-based ones: they drop the TouchBar in favor of physical keys, they bring back the HDMI-out port and SD memory card reader and the MagSafe power connector while retaining three of the four Thunderbolt 4 ports of past MacBook Pros. It is a much more balanced and handy configuration (MagSafe delivers more power for charging and a Thunderbolt port can still be used for the same purpose).