Disney Plus Growth Slows Down too — Is the Pandemic Boom Over?

The numbers do not lie and the streaming market will have to adjust… again

Kostas Farkonas
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The House of Mouse broadened the already impressive subscription base of Disney Plus during the first quarter of 2021, but with less than half as many new customers as the last quarter of 2020. (Image: Disney)

The numbers are in and they are positive — “so why the troubled headline?” one might ask. Βecause these numbers, combined with a set of others, now form a trend. It seems like the explosive growth of streaming services, that we all witnessed and were a part of during the COVID-19 pandemic and its extended periods of lockdown, has come to an end. Disney announced that its digital entertainment service, Disney Plus, has reached 103.6 million subscribers worldwide as of April 3, adding 8.7 million more during the first quarter of the year. It’s a number other streaming services would be proud of, except… analysts were expecting around 109.5 million instead.

In Wall Street terms, that is — for whatever reason — almost the same thing as failing to hit a target, even though Disney had never set a specific one for each quarter. But those 8.7 million subscribers, truth be told, do seem far fewer than the ones the company managed to attract in the previous quarter (more than 20 million globally), so regardless of analyst firm expectations the growth rate of Disney Plus is just not the same it was a few short months ago.

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Kostas Farkonas
Turn On | Press Play

Veteran journalist, project kickstarter, tech nut, cynical gamer, music addict, movie maniac | Medium top writer in Television, Movies, Gaming | farkonas.com