Streaming wars in the US: the winners and losers of 2024 revealed

This is what market share and momentum of each service currently looks like according to the latest JustWatch data

The entertainment streaming market did not change all that much in the US during 2024, but a few surprises — especially when it comes to alternative services — are not out of the question. (Image: Cottonbro, Pexels)

When it comes to streaming services, the US market is among the most mature yet volatile: one can’t expect great surprises from one year to the next, but new trends influencing the entertainment industry as a whole can often be identified in North America first. As a result of the streaming wars taking place in the US for the better part of a decade, film and TV show fans have never had it so good when it comes to entertainment content choices: there are more than 20 different streaming services delivering all types of movies or series straight to their TV sets, literally at the touch of a button. Which ones prove to be the most popular, though, based on consumer interest, not just subscription numbers?

This is where JustWatch comes in: a service that collects and presents information on every movie or TV show featured in practically every streaming service operating around the world today, all in one place. Visitors can create a free account, pick their country of residence — content is often different or even unavailable in various regions — define the streaming services they are interested in and get recommendations based on their preferences and searches. Consumers can then use the same account on the free JustWatch apps available for their Smart TV, streaming device, smartphone or tablet in order to always have new suggestions available on what’s hot and recommended on every streaming platform.

Prime Video and Netflix traded blows all through 2024 and, by the look of things, they continue to do so in 2025. Disney Plus or Hulu seem unable to come close to the first two services’ market share — but, if put together, their own market shares come out on top. (Image: JustWatch)

Based on traffic and usage data — as dictated by information searches, adding titles to a watchlist, marking titles as “seen” etc. — JustWatch is able to put together market share charts that give a pretty good idea of how each of the most popular streaming services is doing in terms of consumer interest. According to JustWatch’s data, this is how things look like in the US streaming market at the moment.

Based on the same data, here is how each streaming service’s market share changed…