The console wars may be over, but the Xbox is not all better for it

Microsoft’s future plans for the gaming market begin to crystallize and long-time fans may not like what they see

Kostas Farkonas
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Microsoft delivered one of the most impressive Xbox showcases ever this year, but there are clear signs of a major shift in its gaming market strategy going forward. The Xbox could, simply, have run out of time. (Image: Microsoft)

Everyone expected a great show from Xbox in the context of this year’s “not-E3” — if nothing else because Microsoft desperately needed one after a rather testing first half of the year — and the company delivered: blockbusters made promises, old favorites returned, new creations added spice… the Xbox 2024 Showcase just had everything. After more than 15 years of studio and publisher acquisitions in the video game space, Microsoft finally seems able to make good use of all that money in order to dazzle Xbox fans with a vast array of future releases, reminding people at every opportunity that many of those will be Day One Game Pass titles.

The problem: it may be too late for the Xbox brand, as Microsoft is already moving in a different direction.

It’s not hard to see why: the company officially confirmed that a number of existing and future games originally planned as Xbox exclusives — as reasons for consumers to get into the Xbox ecosystem — will be coming to other home entertainment systems too. It’s already started with Hi-Fi Rush, Sea of Thieves, Grounded and Pentiment, but Xbox head Phil…

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Kostas Farkonas
Turn On | Press Play

Veteran journalist, project kickstarter, tech nut, cynical gamer, music addict, movie maniac | Medium top writer in Television, Movies, Gaming | farkonas.com