The future of traditional media in advertising of hotels and venues

This week BBC has shared a very good article about the Future of the News.

“ Today, anyone with an internet connection and a Twitter account can make the news. If you choose, the powers that be are you”

And if you look around you know this is true. 3 days ago I have personally witnessed an emergency rescue airlift at Rock of Cashel (Ireland) and took to Twitter to share pictures and tag the newsagents. They knew what was happening from us.

The paper media reach is drastically declining

And the same can be said for Television.

“By 2025, most people in the UK will likely get their television programmes over the internet. By 2030, possibly everyone will. The TV aerial will have gone the way of the typewriter”

Taking all that into consideration I wonder why so many hoteliers and directors of marketing and sales are still pouring investment into traditional media in order to promote their properties for meetings and events.

When approached with a paid membership from an online platform or tool (which represents a much smaller payment to that from an industry magazine or a show) they look with distrust and peculiarity.

This needs to stop. Online venue/hotel platforms are not going anywhere and they will only grow in strength and leverage.

No matter how many cold call your team will do per week, or how many hosted buyer events and expos your sales director will attend- nothing can equal the online promotion.

This online promotion is also strengthened by social media and influencers, who are now the go-to people for news and suggestions.

Hoteliers in the sector of meetings, groups, and events often omit the potential of online platforms and social media. But as we are not entering a decade of declining traditional media, cold calling, and expo shows- we must remember that the online platforms are a new form of sales strategy.

Not every platform is successful and not every platform was born to promote your facilities, your property, and your story. Some platforms only want to make a quick buck. That is the same in any industry.

However, there are not a few new players winning awards and recommendations (including TurnedSee), which offer smart venue sourcing for planners and amazing PR and marketing opportunities for hotels and venues.

We cannot predict the future in many cases, but when there is real hard evidence as to where the world is going and the same scheme with mistakes as the previous generations made (Television was regarded as a failure compared to RADIO and nobody gave it a bright future), we need to act!!!

Do not be left behind the revolution hat is already around us….

Read the BBC article: https://www.bbc.co.uk/news/resources/idt-bbb9e158-4a1b-43c7-8b3b-9651938d4d6a

Email us pauline@turnedsee.com