Detailing problems in the EdTech model

A quick analysis of the recurrence -the times a specific user uses the service- in different EdTech platforms versus the big Social ones, shows us how far the behaviour is between the models. While the main social platforms get a daily recurrence with cohorts over 80%, educational platforms are unable to keep the students focused on a regular basis, with the figures being dramatically lower and cohorts around 5–10%, in the long term and for the total number of users.

1. Students are not motivated.

This issue is not particular of a single company or even a single business model, but a constant, an implicit trait affecting the entire sector. Low recurrence means few social relationships, low rates of use of the services, few repeat purchases, and the need of high numbers of new users, since the current are not active enough to make the system sustainable.

The main reason behind this is a lack of motivation. Studying requires dedication, and investing significant amounts of money, effort and time. And if the goal of the student is not knowledge itself but entering the job market, as is usually the case, this investment is not always rewarded. There is a widespread problem of motivation, a failure at keeping the student engaged.

2. Teachers are not well rewarded.

Teaching is far from easy. Most of us probably remember our best teachers and the effort they put into their work.

However, this effort is hardly recognised. Good teachers are not better paid, nor do they get benefits to acknowledge their work. Which leads to a lack of motivation, lower quality of the teaching, and again worse-trained students, with less job opportunities. And it is not fair.

3. A huge gap keeps alive between Education and Employment.

In several sectors, such as IT, there is a huge need for properly trained workers, and employers still struggle to find suitable candidates. A new job market requires new education frameworks to fill the existing gap between supply and demand.

Formal degrees do not respond to the sector’s needs, which require new tools and systems to identify the best fit for a position. And this creates a vicious circle by which companies become more disengaged from the education sector, widening even more the mismatch between both worlds.

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