One week working from Korea for the Community
Community, Community, Community… why is it so important? in a decentralized project you don’t work for yourself, you work for the Community. Everything is around it.
Your token should be used by your people, not [only by] traders. We all need to work in this stage, generating a real demand from inside your Community.
Creating a Community is the hardest issue to consider. We were years working to have the firsts hundreds of thousands of users with an active behaviour. So as the Korean crypto community is (possible) the most active in the world, we decided to work harder in that vision with a very great walls to destroy: a foreign company, with a (originally) spanish product, and with no brand or partnerships in the country. And besides about Education, being Korea the most sophisticated EdTech industry worldwide.
1. Explaining Tutellus to the industry: why Education sucks
Being absolutely humility, we wanted to tell Korean crypto community who we are and why we are trying to change a full industry. And we got it, using this video to introduce us the full week. Thanks the organization for the speed and efficiency in everything, I understand why Korean companies rock it! :)
2. Creating a local team with local people, to growth from inside
Let me introduce you Misang, our first employee in the country and the BizDev Director. We want to grow until a 10 people team (dec’18) to develop the local market: Operations (content providers), Customer support and Marketing will be the priority areas to coordinate by Misang, with a powerful component of PR and local partnership agreements with EdTech and crypto players.
3. Managing and empowering the Ambassadors program
I was emphasizing the importance of our Ambassadors program to create local meetups and a real Community mixing the offline with the online. If we say we are decentralized, let’s rely on the people to spread the project and let’s reward main Ambassadors with tokens, it’s their job!
4. Setting deals with the local Education industry
Korea is Top in Educational results according to Pisa report, so we must get best practices from them and to know better how the industry works from inside. We hope to announce soon several agreements with some institutions, helping them with our tokenization skills and setting a win-to-win strategy for both parties.
5. Understanding how teachers work: their desires, needs and pains
From the macro to the atom: I wanted to know, from the teacher perspective, how things work there, in offline and online platforms. We had the chance to take a coffee with one of the most respectful guys of the EdTech industry, understanding better where the value proposals should be.
6. Running meetups explaining our vision of the future of Education
We had also time to run a meetup where we explained to the local crypto community our thoughts about why the EdTech industry was over, and none of actual models could work the main pains for Students, Teachers and Recruiters. Tutellus.io will revolutionize the market changing the Status Quo.
7. Sharing thoughts about Tutellus with the NEM founders
I was so proud to meet and share thoughts with the NEM founders… it was a special moment for me. Well, I knew Jeff from before, but no Lon. We share a common vision of the future of Blockchain industry, and we are very grateful to count on the support of them in Tutellus. Thank you guys!
8. And enjoying this lovely country and its lovely food :)
I hope to come back very soon. Korea will be one of our top markets very soon, not only for token holders but also EdTech and crypto ecosystem. Stay tuned!
Epilogue
Building a Community is not just about pitching, going and coming back. That’s bullshit. You want to generate a real demand of tokens. Okay, everybody wants the same, so bullshit again. So you need to do it from inside because they need to trust on you. You need to make something different attacking (and controlling) all parameters. It’s hard, I know, but someone has to do it.
