Fashion apps have huge catalogue that lead to too long scrolls which can slowly put you into sleep while browsing. Even after you apply few filters, most of the time the scroll doesn’t end so soon. Most apps try to address this by segregating the categories to sub sections/categories to narrow down the results but it doesn’t help to great extent.
Mynta, for example has over 16000 casual shoes and when you select ‘sneakers’ among them, there are over 8000 of them.
It easily takes more than an hour to scroll through them shortlisting the ones you may like and finding the one you would want to buy.
Companies must be adopting different strategies to tackle this by sorting the results by most popular ones or by the ones that they want to push sales of, for various reasons.
My hunch is that, on the mobile, when the results are more than 2000, not more than 6 out of 10 users would scroll the list completely. If this holds true with companies, it is really a good problem to solve. Coz, the users are not getting to see all what you got and drop-off.
How about you are given an option to bookmark your browsing like you actually do with your books, so that you can come back later and continue browsing from where you left before, instead of going through the whole list all again.
This can be improved further by letting to save multiple bookmarks.
A bookmark for the ‘green’ ‘humour’ tee you are looking to buy.
A bookmark for a ‘rose gold’ ‘metal’ watch you want to gift your mom, etc.
You can now CONTINUE browsing whatever you were browsing instead of looking for it allover again.
I personally feel this is really painful experience to be addressed and would be delighted to see any of the fashion apps implementing the feature. More delighted if it actually helps them increase sales 💵.
There could be some smaller challenges that could come with this, like, what if there are a few new products added to the catalogue which fit in the filters applied in the bookmark? The user might miss on looking at them.
One way to solve it is with a smart UI. Sneak in a section to show the newly added products.
Add your comments with your ideas to address this and thoughts and other challenges you may see with this tweak.