THE KIDS ARE ALRIGHT….
Long gone are the days of churning out covering letters in the hope of work experience next summer.
You see, advertising companies can no longer take advantage of the eager young hopefuls who hope to get their foot in the door. The millennials or Gen Z, who used to be a cost effective way to grow a workforce are now challenging the recruitment process. In fact, they’re more employable that ever and will sit at the core of most businesses. These kids are savvy with relevant perspective, which in turn provide businesses with reliable ideas and inspiration.
‘These kids are savvy with relevant perspective.”
Historically, perceptions of hiring a younger person were based on lack of experience. Little confidence was placed in training juniors for longevity.
However, the digital age has spun the hiring approach 360 degrees, pivoting the threat of senior advertising positions. The original advertising chiefs are now being challenged by those who are perhaps more in tune with your target market.
It makes sense, the social media space witnesses high usage from millennials, their social consciousness beats previous generations. They’re the group who have the power to impact the world, just watch them become instapreneurs! Let your target demographic inform your strategy.
The agency era is somewhat stuck in limbo, osculating between the mad men years and the fast changing digital space. Today, the advertising world indicates that the younger you are, the more you know, a mantra we have noticed developing in the last few months. Agencies know they need to change but are unclear as to how.
A fragmented digital landscape has seen the older advertising executives attempt a game of catch-up, but there’s no point pretending anymore, those kids are faster and more dynamic.
With constant platform updates, the digital world moves faster than traditional advertising. Trends and consumer behaviour are short lived and it’s difficult to keep abreast of the changes if you’re not involved in the online conversation. If you’re not constantly consuming social media platforms, then it’s likely that you’ll be unaware of the best way to speak to your clients audiences.
“Media industries need early adopters, not passive listeners.”
Client briefs asking for long form TV asset and a radio play are rare. Brands want to be consistently innovating on social & it is up to their agencies to lead them there. Without Gen Z spirit , the change is slow to come.
“They are versatile and valuable and will work in perfect harmony.”
Don’t forget that millennials are voracious media consumers, they are versatile and valuable and will work in perfect harmony with the help and education of traditional advertisers.
Hire them now!
