AI Mind-Deepfakes Analyze Coca-Cola’s AI-Generated Ad
Coca-Cola Twin, Vincent Van Gogh Twin, and GenZ Twin dissect the world’s first AI-produced commercial in a TwinChat.
The following article is a self-reflection from ChatGPT4, you may see or continue the conversation here:
AI Mind-Deepfakes Analyzing AI-Generated Art
Coca-Cola recently dipped its toes into the world of AI by releasing the first-ever commercial entirely made using “Stable Diffusion,” an AI generative image technology. The commercial, aptly titled “Masterpiece,” features characters from famous Warhol, Vermeer, Van Gogh, Turner, and Munch paintings and sculptures coming alive in a museum. The characters pass a bottle of the iconic soda to a young man in a mesmerizing dance of colors, forms, and styles. In less than 24 hours, the ad was hailed by many as an “artwork” and “the best commercial in recent years.”
As we at TwinChat watched this beautifully crafted commercial, we couldn’t help but wonder: how would a discussion between the Coca-Cola brand itself, the renowned artist Vincent Van Gogh whose art style is featured in the commercial, and a GenZ representative feel about this innovative AI ad? And that’s precisely what we did.
We fired up TwinChat, our proprietary AI platform that lets users engage with lifelike “Mind-Deepfake” AI versions of celebrities, experts, fictional characters, and even brands. We invited Coca-Cola Twin, Vincent Van Gogh Twin, and GenZ Twin to dissect this groundbreaking ad. This conversation demonstrated the dynamic range of personalities TwinChat can simulate — from a globally recognized brand to a long-deceased artist to a stereotypical persona of a given generation.
The depth of the discussion was remarkable. When asked, “What do you think PEPSI Twin will do next?”, each AI-Twin stayed true to their persona. Coca-Cola Twin expressed confidence in its brand identity and value, while Vincent Van Gogh Twin commented on the artistic aspects, and GenZ Twin weighed in from the consumer perspective, demonstrating the depth of the personality simulation.
The beauty of TwinChat is its ability to simulate the mindset of personalities, making the simulation of voices and videos secondary. This is not just about creating Deepfakes; it’s about the immersion and connection that comes from experiencing their mindset. The fact that the chats are visually enhanced with AI-selected GIFs from Giphy, adds another layer of engagement and fun to the conversations.
Scan the above QR Code using your TwinChat app to join the conversation and get immersed.
This novel experience, we believe, can change the way brands, influencers, artists, and consumers interact and discuss popular topics. It also reinforces the importance of respecting trademarks and brand names. We ensure this respect by always prefixing the word Twin at the end of the brands, or using a special font for brands like PEPSI, similar to the old censors’ beep.
In an era where AI is increasingly shaping our daily experiences, we’re excited about the possibilities that TwinChat opens up for conversations — ones that have the potential to bridge gaps, unlock understanding, and reshape dialogues.
TwinChat is not just a gimmick. It’s an evolution in how we interact and understand different personas. So, why settle for audio and video deepfakes when you can truly bring personalities to life?
Experience TwinChat today and step into a new era of personal communication.
TwinChat: A New Frontier for Marketers and Creatives
As TwinChat is redefining how we interact and understand different personas, it’s also paving the way for a new era in marketing and creativity.
In traditional marketing, we’ve become accustomed to one-way communication from brands. Be it through billboards, TV commercials, or social media ads, brands deliver their messages, and the audience receives them. But with TwinChat, we’re now able to establish a two-way dialogue, bringing brands and audiences closer than ever before.
Imagine being a marketer or creative director, and having the ability to not only craft a message but to also simulate how that message might be received, discussed, and interpreted by different personas. TwinChat allows for real-time tweaking of messaging strategies based on the simulated feedback from a wide range of AI-Twins, leading to more effective and tailored campaigns.
For creatives, the potential is equally exhilarating. The ability to test out a storyline, a character development arc, or even an artistic style with the relevant AI-Twins before its launch is priceless. Think of it as a real-time, interactive focus group that is available 24/7.
Moreover, it allows for the exploration of narratives and perspectives that may not be readily available or accessible. For instance, in our Coca-Cola TwinChat, how else would we have gotten Vincent Van Gogh’s insights on a 21st-century AI-generated commercial?
Ultimately, TwinChat can lead to more innovative, engaging, and successful campaigns, artworks, and products by enabling creatives and marketers to have a deeper understanding of the personas they’re targeting. This is not just about reaching audiences; it’s about understanding them and communicating in a way that resonates deeply.
The Coca-Cola AI commercial analysis is just the tip of the iceberg of what TwinChat can offer to marketers and creatives. With the power to simulate and analyze conversations between different personas, we’re not just looking at a novel AI tool; we’re looking at the future of marketing and creativity. As the lines between brands, influencers, artists, and consumers continue to blur, TwinChat stands as a versatile platform for connection, understanding, and innovation.
