Curing World Cup Fever
A quick glimpse of how we Tweeted it at work
Kick off of the World Cup is always a special moment for me. Every four years, I get absolutely obsessed with the Cup — so much so, that I’ve traveled to at least one match of every tournament since 1994. Except for this year. Perhaps you heard that my much-adored #Azzurri didn’t qualify this year?
Futbol’s greatest spectacle was going to happen without me! A new plan was needed. Many, many thoughts came and went, including ideas at both ends of the spectrum, from pretending it wasn’t happening at all to figuring out a way to watch every minute of every match. Lionel and Toni and Busquets — oh, my — that’s it! I needed to help turn every Twitter office into its own fan fest. Every host country has them, and with so much of the #WorldCup conversation happening on Twitter, I figured so should we. So, we set to work letting all my colleagues know that no matter who they supported, fanatics were welcome at work.
To be honest, though, our #Studio, Employee Communications & Culture, and Real Estate & Workplace teams were the real stars of the tournament, working hand-in-hand with our staff assistants, catering partners, and global employee ambassadors to create our own fan fests in offices near and far.
One of the best parts of encouraging everyone to take part was recognizing people’s passion and personality while discovering team affiliations of coworkers you’ve spent years next to who suddenly showed up to work wearing a rival’s strip.
Goals, saves, fouls; each were met with cheers or moans, depending on which side you were supporting.
Everyone got a little World Cup fever.
Tweets were sent.
Hopes were dashed.
Entire teams made the World Cup part of their daily ritual.