Twitter has released a new Analytics Dashboard
A new tweet engagement dashboard for advertisers
Yesterday, Twitter announced a new dashboard for advertisers, who can now, for the first time see how many times users have viewed and engaged with their tweets. Previously, this was only available for promoted tweets.
On the new dashboard, you can see the number of impressions a tweet gets in real time. This even includes tweet views on iOS and Android apps. Clicking on a tweet shows information on the number of clicks, expands, replies, retweets and favourites.
For people who want to do their own analysis, it allows you to export the data into a CSV file.
Here’s what the dashboard looks like:
I think social media marketers will find this very useful!
If you would like to view the stats for your own account, you can view the dashboard here:
If you haven’t used it before, you will need to answer a few questions about your location first, then you will be able to see these new detailed stats!
Although, this is reportedly only available to marketers, verified users and developers, let me know how you get on.
