Grow your Business with WhatsApp Business API
WhatsApp today has slowly become one of the most popular and preferred channels of messaging. Majority of the population today in the world check their WhatsApp for messages once their up, at office, during lunch, snacks and even just before falling asleep. This preferential aspect of usage is now being leveraged by business owners to provide a better customer experience using WhatsApp Business .
Here are a few quick statistics that show the usage of WhatsApp as per Business of Apps
- 65 billion WhatsApp messages sent per day, or 29 million per minute
- 1.5 billion users in 180 countries makes WhatsApp the most-popular messaging app in the world
- There are about three million users of WhatsApp Business
By looking at the above stats, we can see how WhatsApp has become an integral part of everyone’s life today. This is why businesses today have noticed there is an enormous potential to increase their business by reaching out to customers on the channel that they are engaged with most of the time & that which also has higher readability rate.
Businesses have slowly started to explore and have started using WhatsApp Business to reach out to their customers on the customers most preferred channel over other channels such as SMS or E-mail.
I am sure the most immediate thought that might arise is,” Will I be spammed with messages once businesses begin to use WhatsApp to communicate?” The answer is No
With features like “opt in” from customers, restricting businesses to only send customer service and transactional related messages and to add to this every use case needs to be approved by WhatsApp before it goes live from an enterprise end thus making it less intrusive. Thus, a win-win scenario for both businesses and customers using WhatsApp.
Here are some examples of how brands have successfully leveraged WhatsApp business API:
- Booking.com — uses WhatsApp to send confirmations and itinerary updates
- BookMyShow- send customers their ticket via the messaging app after booking a movie
- RedBus — uses WhatsApp to send status of bus ticket, collect feedback post journey and so on.
As you see the scope and potential for businesses to grow using WhatsApp Business API is enormous.By leveraging WhatsApp, business can now engage with customers on the customers most preferred channel, thus experience higher engagement rates, increased CSAT scores, provide enhanced customer experience and thus creating a “Delighted Customer”.
Enabler of “interactive” communications through WhatsApp Business API
Now that we have understood how WhatsApp business API can potentially be a game changer in customer service domain — Imagine a “WhatsApp campaign builder” that makes it easier for businesses to “automate” their communications flow.
Twixor’s “WhatsApp journey builder” as we call it, allows enterprises to design and build rich conversational experiences through WhatsApp business API. The easy-to-use drag and drop module comes with capabilities to embed conversations with rich media, document sharing, audio, location and much more.
You can use this drag-and-drop tool to create automated messaging workflows in minutes for WhatsApp business API.No coding required.
Enterprise customers today, find it much easier to launch “interactive” campaigns on WhatsApp business API with ease and at a much faster pace. A win-win scenario for both brands and their customers. They are now able to go to market with creative messaging in a matter of minutes and delight their customers with “two-way” interactive messaging and witness higher engagement rates.
Final Thoughts
WhatsApp Business is definitely going to be a game changer in the customer engagement segment. By being able to reach out to customer in their most preferred channel seamlessly and securely along with features such as opt in that prevents customers from being spammed with messages from businesses, WhatsApp is definitely going to provide customers with an all new means of engagement with their preferred brand.Thus, helping businesses to grow.
Originally posted in: https://www.linkedin.com/pulse/grow-your-business-whatsapp-api-vinay-k-p/
