Announcing The 2C IndieDAO

Empowering Indies worldwide.

Two’s Complement
Aug 13 · 9 min read

On July 1, 2021, 2C announced long-awaited plans for the IndieDAO.

Expert Indie designers and developers around the world can now become members of The 2C Indie DAO. We are building the best freelance network in the world, so that Indies can live their dream, without all the hassle.

👉🏼 Join the 2C Indie DAO

What is a DAO?

A DAO, or Decentralized Autonomous Organization, is a digital entity that allows a distributed group of members to manage assets and decision making. Members interact through a shared governance model, enforced by smart contracts on a blockchain.

Working independently is tricky.

Being an independent, a “freelancer” or an “Indie”, can be risky, challenging, and rewarding. Being responsible for your own business practice grants freedom and flexibility, but also comes with serious drawbacks.

The 2C network picks up responsibility for the mundane, and allows Indies to focus on what they love. Keep the flexibility and independence, but ditch the boring business parts.

Responsibilities of the Indie lifestyle:

  • Constantly honing skills to remain expert in your field
  • ☑️ Creating and marketing your brand — provided by 2C
  • ☑️ Pitching to clients — provided by 2C
  • ☑️ Negotiating sales deals — provided by 2C
  • ☑️ Finding good teammates — provided by 2C
  • ☑️ Doing administrative work — provided by 2C
  • Get paid

We handle the work pipeline, customer management, and time consuming marketing & admin work, so that Indies can focus on their specialization. Instead of working solo on a gig platform, Indies can join teams at 2C and live their Indie dream.

2C has served dozens of Indies since 2018, and carries huge plans to continue improving the Indie experience.

We realize this model is providing tremendous value, but will eventually trend towards a traditional corporate model, unless we do something to change it. In order to maximize 2C’s chance of long-term success, and avoid the pitfalls of traditional corporations, we’ve decided to implement The 2C Indie DAO as a governing entity in the ecosystem. The DAO will incrementally receive network governance power and receive profits from the 2C network, beginning with an initial grant of $25,000 on October 1st, 2021.

Rethinking the future of work.

Two’s Complement (2C) was initially founded in 2018 by Indie designer Katy Jeremko and Indie developer Nico Valencia. In late fall, they volunteered to help organize ETHBerlin and transformed inspiration from the event into a distributed network that supports the Indie lifestyle. In order to unpack the significance of implementing a DAO within 2C, we need to begin with a brief context of historical business organizations:


A result of the Industrial Revolution — corporations emerged as a method for pooled resources to build manufacturing pipelines and limit risk for associated members. The required tools were far too expensive for a single worker to afford, so investors would provide capital, and executive leaders would protect the interest of the investors. This system was disruptively effective, and allowed tremendous growth for hundreds of years.

Unfortunately — an unintended consequence — corporations produced an extreme wealth gap due to the centralization of risk, control, and profit. Corporations were an incredible advance in business technology, but we have outgrown their direct need for the majority of workers.

Gig Economy

The media has focused on Gig Economy marketplaces disrupting classic corporate models. These marketplaces award schedule flexibility to workers by providing a platform to match available workers to jobs. Unfortunately, most of the control and profit remains with the investors and executives, while flexibility is actually paid for by workers accepting some of the risk involved with market volatility.

The larger consequence of the Gig Economy is an intense “Race to the Bottom”. Most marketplaces for professional services are designed such that competition drives a good bargain for the customer. The unintended consequence is a model that incentivizes customers to match with the lowest acceptable quality at the lowest acceptable hourly rate. This drives worker compensation down and pushes expert specialists out of the marketplace. A preferred Indie model would highlight expert specialists that will result in the most cost effective overall solution for a customer.

Gig Economy continues to evolve, but an even bigger disruptive force may end Gig Economy’s transition early.


A DAO (Decentralized Autonomous Organization) properly distributes risk, control, and profit to its members. DAOs blend the benefits of corporations and Gig Economy into a more efficient and profitable system for all members. Blockchain smart contracts allow members to organize and govern the organization’s operation and assets in a trustless system.

Rules are programmed onto the blockchain, and enforced programmatically, creating a fair and transparent mode of operations. Private and complex legal agreements between privileged wealthy parties are replaced with an active community of workers, who vote on policy and asset management.

DAOs may have been a more effective model than corporations, though the required blockchain technology didn’t exist over 200 years ago. The maturity of DAO technology is finally reaching a point capable of transforming entire industries into a more effective and equitable model, largely capable of outperforming traditional corporations.

The Indie DAO

Enter The 2C Indie DAO.

We have invested the past several years designing and bootstrapping a consulting practice that will lend itself to an extraordinary transformation. Rather than bootstrapping a DAO from our inception, we’ve offered a hypothesis that incrementally migrating layers of a traditional corporate model into a DAO will increase our chances of eventual success at scale.

2C has designed an incremental approach that will systematically transform a services corporation into a DAO, while optimizing its growth potential along the way. The approach focuses on continuously testing and maturing governance protocols in order to minimize the amount of risk that early members must bear.

Our goal is to design the best Indie network in the world, so that Indies can live their dream without all the hassle. The 2C Indie DAO is optimized for flexibility, fairness, and fun.

Flexible 📅


  • Indies match to work engagements that fit their life schedule
  • Indies choose when to work extra hard, and when to rest
  • Indies can mix project and personal work, as they choose


  • Indies live wherever they want
  • Asynchronous optimized project workflows minimize meeting requirements, and maximize global collaboration


  • Indies select projects that fit their preferred technology and design specialization
  • Edge-technology opportunities provide continued specialization growth

Fair ⚖️


  • Indies earn ownership in the 2C Indie DAO as they contribute their skills
  • Ownership pays dividends to 2C Indie DAO members, not external shareholders


  • 2C aims to neutralize location-based compensation, replacing large gaps with more equitable payment terms
  • 2C aims to transition hourly work towards task based compensation, promoting specialization and rewarding efficiencies created by members


  • Indies earn ownership and reputation when they invite others into the DAO
  • Indies earn ownership and reputation, and are compensated when they introduce additional project opportunities to 2C

Founder Upside

  • Founders are limited to 1% of the long term upside (the “1 percent rule”), creating an inverse effect on the current global wealth gap

Fun 🎈


  • Upon growth milestones, Indies will be matched with projects that fit their specialized interests and skills
  • Upon growth milestones, Indies will be matched with other Indies with similar workflow preferences, interests, and business practices


  • 2C continues to build software that brightens up the boring parts of work, and brings joy to work deliverables
  • 2C offers paid contracts to work on these projects, providing interesting work and contributing to stable deal flow

Core Mechanics

These mechanics will come together over the following months, resulting in a version 1.0 of the 2C Indie DAO. The launch party will be held on October 1st, 2021.

2C Token

A non-transferable utility token, that represents a membership in the 2C Indie DAO.

2C Reputation

A non-transferable utility token, that represents an earned right of voting power in the 2C Indie DAO.

The Convoy

A 2C business unit, consisting of specialist Indies, that will protect and serve the DAO’s members with associated business services and governance responsibilities. Initial Convoy units will include Teams, Game Theory, Community, Recruiting, Sales & Marketing, and Admin.

2C Visionaries

Elected specialist Indies will serve a Visionary term, leading the efforts of a Convoy unit.


A series of grants will be issued to the 2C Indie DAO over the course of 10 growth milestones. An initial grant of $25,000 will be issued upon launch of the DAO, October 1st, 2021. Upon final milestone completion, 100% of 2C network profits will be split evenly between the Convoy and the DAO treasury.

2C Token Issuance

Indies will receive an amount of 2C tokens per hour worked. Each of 10 milestones will decrease the number of tokens per hour worked, beginning with 10 tokens per hour, and linearly decreasing to 1 token per hour.

Indie Referrals — An additional 10% of tokens will be minted for each hour worked, and awarded to the Indie who referred the earner.

Sales Referrals — An additional 10% of tokens will be minted for each hour worked, and awarded to the sales Indie who closed the project.

This system has been designed to reward early contributors, continue to incentivize mid-to-late-term adopters through growth, and allow members to engage and disengage as they desire, throughout their career.

2C Reputation Issuance

Initial reputation will primarily be earned through hours of service provided to 2C. Additional sources of reputation will be granted through:

  • Demoing new work, technology, or design concepts to the DAO
  • Leading external events, workshops, or engagements for the DAO
  • Receiving “kudos” in Slack from other Indies during a project
  • Participating in proposals run through the DAO

Additional 2C Token and Reputation sources will be designed and proposed through the 2C Indie DAO.

Indie DAO governance roadmap

The 2C Indie DAO roadmap outlines 10 milestones towards an effective transformation to a fully functional DAO. Each milestone adds key grant funding and governance delegation, as 2C continues to mature:

Milestone 1 — Inception “How we start”

  • Indie trial project ideas
  • Indie go-no-go
  • Reputation sources
  • Launch party: October 1st, 2021
  • + Initial grant of $25,000 into the Indie DAO

Milestone 2 — Flow “How we work”

  • Tech stack for projects (boilerplates / 2C IP)
  • Design stack for projects (boilerplates / 2C IP)
  • Team meetings & ceremonies (boilerplates)
  • Workflow tooling
  • Client qualification

Milestone 3 — Convoy “How we serve & protect”

  • Convoy departmental topic voting

Milestone 4 — Convene “How we gather”

  • 2C World Conference

Milestone 5 — Steward “How we invest our assets”

  • Convoy budget allocations

Milestone 6 — Evolution “How we create new opportunities”

  • Firing clients
  • Convoy department creation

Milestone 7 — Match “How we use data to match Indies and projects” Governance

  • Deal structure & proposals
  • Team composition

Milestone 8 — Upside “How we share successful growth”

  • Sales referral commission rates
  • 2C Lead commission rates
  • Sales commission rates
  • Indie referral commission

Milestone 9 — Economics “How we scale economics, globally”

  • Visionary contract terms
  • Indie payment & contract terms
  • Indie rates
  • Billable rate requirements
  • Electing visionaries

Milestone 10 — Manifest “How we maintain autonomy”

  • Full legal DAO entity
  • 100% Governance delegated to the Convoy and 2C Indie DAO
  • 100% Profits split between the Convoy and 2C Indie DAO

This initiative is a work in progress, and will likely change significantly through contributions by the community.

What’s Next

We are excited to continue this journey at 2C, transforming feedback from our partners into realizing our collective Indie dream. Please reach out to learn more or get involved, and follow us at 2C on Twitter and the IndieDAO on Twitter to stay in the know.

The 2C Indie DAO launch party will take place online and in Boulder, Colorado, USA on October 1st, 2021. 🥳

2C | Two’s Complement

2C is a design and development consultancy.

2C | Two’s Complement

2C brings bold business ideas to life with ingenious dev & design. We match dream projects with dream teams, combining precision engineering with world-class design. Our network of experts collaborate worldwide, using the 2C Indie DAO.

Two’s Complement

Written by

We match dream projects with dream teams, with precision engineering and world-class design. Our expert network collaborates worldwide, using the 2C Indie DAO.

2C | Two’s Complement

2C brings bold business ideas to life with ingenious dev & design. We match dream projects with dream teams, combining precision engineering with world-class design. Our network of experts collaborate worldwide, using the 2C Indie DAO.