Aug 2023 Twosletter ✌️
“A powerful app that brings a new way to remember everything. I use it every day with pleasure.” — Tcalame on the App Store
KPIs + big wins
Won #1 Product of the Day (#2 of the week) on Product Hunt.
+199 daily active users (892), +29% MoM.
+1,013 weekly active users (3068), +49.29% MoM.
20% new user weekly retention, +1.5% MoM.
What we’re learning
Twos is a sticky product with a passionate community willing to spread the word.
Effective marketing is our primary growth bottleneck.
Twos World ✌️🌎 has shown promising results early on.
Our asks
1. Warm intros to journalists, influencers, and other partners with an audience.
2. Intros to data scientists and consumer marketing experts.
Product improvements
Released sharing *things* in Twos World.
Added private-first comments.
Added import for Apple Notes, Evernote, TXT, Markdown, and HTML.
Saved colors for tags, bookmarks, and highlights.
Marketing initiatives
Won Product of the Day on Product Hunt (#2 Product of the Week).
Updated our landing page.
Updated our app store presence.
Updated our email campaign.
10 pieces of earned media
Tampa tech company behind notetaking app turns to Product Hunt
Twos | The Power of Things Simplifying Your Life
A place to put all your “things” | Chaos curation | Product Hunt
Use This Productivity App To Never Forget Anything Again — Guaranteed (almost) by Dave Sharpe
This has become my favorite productivity app of all time
To do list app tier list 2023
5 New Note Taking Apps Making Waves — YouTube
Best Simple Reminder Apps
Three new apps to build your second brain
Top 10 Android Apps! — July 2023
August product roadmap
Adding list templates.
Adding AI.
Adding remember button for memories and a memorization feature.
August marketing plan
Collaborating with influencers and journalists.
Producing new demo videos.
Product-market fit led experiments.
Write, remember & share w/ Twos: https://www.TwosApp.com?code=baller
Personal website: https://www.parkerklein.com
Instagram: https://www.instagram.com/twosballer/
Twitter: https://twitter.com/TwosBaller
LinkedIn: https://www.linkedin.com/in/parkeraklein
Medium: https://parkerklein.medium.com/
TikTok: https://www.tiktok.com/@twosballer
#TBPTWTD ✌️
