Mar 3
Mar 2023 Twosletter ✌️
Our monthly newsletter from Twos HQ
“The 15 min I spent to download, install, learn the basics [of Twos] was probably my highest ROI in terms of time invested to time saved ever.” — Taric on LinkedIn
From February 2023…
KPIs + big wins:
+76 daily active users (820), +10.22% MoM
18% new user weekly retention, -1% MoM
48% all user weekly retention, -1% MoM
Covered by Keep Productive (328k YouTube subscribers)
Twos Guys viral video (432k views, 93k likes, 4.5k shares)
Continued organic growth with a $0 ad budget
What’s moving the needle:
Shoutouts by influencers with large audiences
Discord community engagement + members: 805 (+98)
Medium reads (4.9k) + followers (5.28k, +246)
Twitter conversion + followers: 926 (+104)
Product improvements (more in the “Product” section below)
Product:
Launched new design on test flight (coming soon to App Store)
Added tabs on Twos desktop app
Added highlight colors
Updated list URLs to be more descriptive
Improved multi-word and diacritics search
Added sounds for completing and swiping down
Marketing:
Reviewed by Keep Productive
Surpassed 430k views on Twos Guys viral video
User “Nicola Fisher” wrote about using Twos for over a year
User “Minimlr” wrote about his first impressions using Twos
User “David Sharpe” wrote a thank you related to using Twos
Live streamed “How Twos Webinar 2”
Hired a virtual assistant for influencer reach out
Updated our pitch deck
Coming up in March 2023…
Product:
Improving Android experience
Updating mobile UI
Adding badges and streaks
Adding templates
Adding background customization
Marketing:
Short-form video content
First paid influencer collab
Releasing updated merchandise (sneak peek below)
Launching a sign-up email campaign
Asks:
Intros to influencers, celebrities, and people with audiences
Simply remember *things* w/ Twos: https://www.TwosApp.com
Personal website: https://www.parkerklein.com
Instagram: https://www.instagram.com/twosballer/
Twitter: https://twitter.com/TwosBaller
LinkedIn: https://www.linkedin.com/in/parkeraklein
Medium: https://parkerklein.medium.com/
TikTok: https://www.tiktok.com/@twosballer
#SharedFromTwos ✌️
