May 2023 Twosletter ✌️
“[Twos] is the only app I look forward to using every day.” — Neil
From April 2023…
KPIs + big wins
-123 daily active users (784), -13.56% MoM.
16% new user weekly retention, -2% MoM.
Held our 3rd board of advisors meeting.
Hired an intern from the University of Tampa.
What’s moving the needle (both directions)
Poor marketing/targeting/positioning reached and converted fewer users.
Medium reads (6.7k) + followers (5.98k, +531).
Discord community engagement + members: 938 (+64).
Twitter conversion + followers: 1,041 (+28).
YouTube conversion + followers: 1,104 (+75).
Product
Added toggled headers
Released new designs from SumTech.
Improved in-app notifications.
Added badges and streaks.
Added focus timer (premium feature).
Marketing
Posted short-form video content.
Conducted community testimonial interviews for an upcoming marketing campaign.
Experimented with first paid influencer collab.
Hosted “How Twos” Webinar 3.
Released new merch.
6 pieces of earned media from Twos users.
Coming up in May 2023…
Product
Set up a dashboard to track marketing experiments.
Update onboarding and profile setup.
Release Twitter bot to auto-generate lists.
Add remember button for memories and memorize feature.
Improve iOS widget.
Release the Android app out of beta.
Add list templates.
Marketing
Test messages with ads.
Produce short-form video content.
Establish relationships with productivity influencers.
Run user testimonial marketing campaign.
Create an evergreen marketing video.
Thank you for reading,
Twos Guys ✌️
#SharedFromTwos ✌️
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